Bajaj Auto Ltd and Triumph Motorcycles celebrate the first anniversary of the launch of India-produced Speed and Scrambler 400x, which has sold more than 50,000 bikes in over 50 countries worldwide. The bikes are manufactured by Bajaj Auto in their new Chakan plant in Pune. To celebrate this milestone with customers and appreciate their strong acceptance of the new models, an anniversary offer of Rs. 10,000 off on the ex-showroom prices of Speed 400 and Scrambler 400x has been announced.
A Global Success Story
Following the partnership between Triumph Motorcycles and Bajaj Auto, the first made-in-India Triumph 400cc motorcycles – were unveiled on 27th June 2023 in London to a global audience. They were launched in India in July 2023 and received an overwhelming response, with 10,000 bookings within the first ten days.
Today, they have established themselves as a favourite among motorcycle enthusiasts. With a combination of unmatched performance, agile handling, and iconic British style, the Speed 400 and Scrambler 400X have been globally praised by critics and customers alike.
1st Anniversary Celebration Offer
To celebrate the first-anniversary milestone, Triumph fans can now avail of a special discount of Rs. 10,000/- on the ex-showroom price of the Speed 400 and Scrambler 400X. This offer will be valid until July 31st, 2024, across all Triumph dealerships. Speed 400 will now be available at Rs. 2.24 lacs and Scrambler 400X at Rs. 2.54 lacs ex-showroom price (Delhi)
Network Expansion in India: 15 to 90+ showrooms and workshops
Since its launch, Bajaj Auto has significantly expanded its Triumph dealer network from 15 dealerships to more than 90 today. Triumph motorcycles are today available in over 70 cities making them more accessible to Indian consumers.
This milestone recognises the world-class capability of Indian manufacturing as Mr. Rakesh Sharma, Executive Director, Bajaj Auto Ltd. commented,
“It’s been an action-packed year for Triumph motorcycles in India ever since the launch of the 400 twins in July last year. We have expanded the network significantly with best-in-class showrooms, and a very active engagement program with customers has commenced, which showcases what it means to experience the world of Triumph. The category of Modern Classics is being steadily established which holds a lot of promise of great biking for those who like to combine style and performance! We are also delighted that the products from our joint collaboration are being appreciated across the world from emerging to developed markets.”
Talking about this significant milestone, Mr Paul Stroud, Chief Commercial Officer, Triumph Motorcycles, UK, commented,
“The collaboration with Bajaj Auto has enabled us to bring the Triumph brand to many more riders across the world. Together, we manufacture Triumph motorcycles at a scale and pace that has not been achieved before while maintaining the high quality, premium finish, and attention to detail that Triumph is renowned for. This combination has been one of many reasons for the success we’ve seen in India and in all our markets around the world.”
Highlights
- Manufactured by Bajaj Auto in India and exported internationally to countries including USA, UK, Japan, Australia, Mexico, Taiwan and South Korea, showcasing global success of Triumph’s engineering and Bajaj’s manufacturing excellence.
- 1st Anniversary Celebration Offer: Limited period offer of Rs. 10,000 off on the ex-showroom price of Speed 400 and Scrambler 400X, valid till 31st July 2024.
- Speed 400 will now be available at Rs. 2.24 lacs and Scrambler 400X at Rs. 2.54 lacs ex-showroom price (Delhi).
- Bajaj Auto has expanded its Triumph dealer network in India from 15 to 90 dedicated showrooms across 70 cities.
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