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Mahindra JIVO Small Tractor Platform Launched in Bengaluru Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), a part of the USD 19 billion Mahindra Group today announced the launch of the Mahindra JIVO in Bengaluru. A new age, superior technology small tractor platform in the sub 25HP category, the Mahindra JIVO is suitable for row crop and horticulture farming. The tractor is available in the 4WD version with engine power of 24HP and PTO power of 22HP. It will be sold in Karnataka with immediate effect at a starting price of Rs. 4.00 lacs for the 4WD model, ex-showroom Karnataka. With the launch of JIVO, Mahindra entered the growing segment of Horticulture and Row crop farming. Mahindra JIVO has been designed keeping in mind the latent needs of this specialized farming segment and is an ideal choice for the farmers owing to its narrow and compact build and high power. Developed ground up, the Mahindra JIVO is a highly versatile tractor that can be used across multiple applications including crop care, land preparation and inter culture activities. Mahindra’s first sub 25HP 4WD tractor, it is a high performance tractor that leads the segment with best-in-class torque and fuel efficiency. Further, its highest PTO HP and narrow turning radius make it ideal for spraying in vineyard applications.   With Innovation and Technology as its bedrock, Mahindra is working on redefining the face of farming in the future. The company embarked on various initiatives towards this end and the recently launched Farming 3.0 platform will help in taking farm mechanization to the next level. Speaking at the Mahindra JIVO launch in Bengaluru Ravindra Shahane, Vice President – Marketing, Farm Equipment Sector, Mahindra & Mahindra Ltd. We are happy to present Indian farmers with the Mahindra JIVO that will help in small farm mechanisation with its multi-application suitability. With its compact size, stylish and comfortable design, class leading power, attractive price, best in class PTO HP and high fuel efficiency, I am sure that the Mahindra JIVO will be an instant hit in this specialized farming segment The tractor is specially designed for operator comfort. Its small steering wheel, easy to operate pedals, gear shift lever located on fenders and suspension seat make the JIVO extremely comfortable to operate over long hours. The Mahindra JIVO also comes with modern styling. With its...