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Honda rolls out New Activa 4G TVC Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has rolled out the latest television commercial (TVC) for exciting 4th Gen upgrade of Activa – India’s No. 1 selling 2wheeler brand. Developed by Dentsu One, a Dentsu Aegis Network Company, the TVC was launched with the World Television Premier of Jolly LLB 2 and has started running on air across popular channels from 14th May’17. Background of the Campaign From its debut in 2001, Honda 2Wheelers India re-activated the automatic scooter segment with the iconic Activa on back of its two core strengths – advance technology and innovation. Activa’s biggest strength lies in its continuous evolution ahead of the time which has fortified its universal appeal that cuts across generations, geographies and genders. Over the years, Activa grew from No. 1 selling automatic scooter to overtaking all motorcycles and become No. 1 selling two-wheeler of India. In 2017, Honda 2Wheelers launched the 4th generation BS-IV and AHO compliant ‘ACTIVA 4G’ with new style and features like mobile charging port for connectivity on the go. Also check : All Honda Activa 4G Colors Objective of the Campaign The ‘Nayi Generation Hai’ campaign reinforces the top of mind recall for Honda’s fourth generation Activa both emotionally and rationally. The idea is to showcase how Activa 4G is playing an active role in the slice of life of India’s new generation. Brief shared with the agency In 16 years, Honda’s Activa brand has gained a strong trust of over 1.5 crore Indian families and counting. The iconic Activa is today the “Most Trusted & Convenient” common denominator for all Indian families – be it young college-goer or working professional, home-maker or the active senior citizens. India’s psychographics is fast evolving and everyone in this new India is exploring something new. Be it the trending youth, WhatsApp-ing parents or jogging grandparents. The TVC is all about how India’s Nayi Generation is doing things differently and the new Activa 4G is their ride of choice. Also Read: Led by Honda, automatic scooters close to becoming No.1 segment of 2wheeler industry Approach The target audience of Honda’s Activa is not limited to a specific age group or region. It is trusted by every generation across the nation. Age or gender is no more the barrier for people to do different...