India’s largest luxury car maker Mercedes-Benz sold 5007 units in the January- September 2020 period and continued its sales recovery amid prevalent market challenges. Buoyed by a strong performance in September, the company’s monthly sales reached pre- lockdown levels for the first time, indicating a reviving customer sentiment due to the upcoming festive season. Mercedes-Benz India clocked this sales despite facing ongoing market challenges which are influenced strongly by the COVID-19 pandemic. The September 2020 sales underlines early signs of a gradual recovery influenced by a rejuvenated product portfolio, which is led by the new SUVs.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented,
“We are glad to witness a strong comeback in the course of the last quarter, with a significant increase from month to month within the third quarter. This performance is a result driven by our exciting product introductions, rolling-out of attractive financial packages, combined with the gradual pick-up in business and economic activities that has positively influenced customer sentiment. We are confident, the upcoming festive season will deliver further momentum for the recovering our sales development. We remain optimistic for the fourth quarter as the current demand situation and the feedback of the customers for our products is very positive.”
Online sales focus continues:
In view of the current situation, Mercedes-Benz India has strengthened its online offering. As part of its online sales focus, Mercedes-Benz India has been offering a complete online customer journey experience. The company has been collaborating closely with its retail partners to offer the best customer experience to Mercedes-Benz customers. In July-September 2020 period, Mercedes-Benz India online car booking contributed up to 20% of sales volume, underscoring the growing prominence of online sales platforms and the changing consumer preference for online shopping.
Customers can now visit the online store at www.shop.mercedes-benz.co.in (powered by Roadster) to book their car with a convenient home delivery option available.
Mercedes-Benz India expects a significant part of its total sales to be completely online by 2025. Customers can avail new as well as pre-owned Mercedes-Benz cars online. All dealers in the country, are already part of the portal and enabling customers in their online buying journey, including delivery and complete customer services support.
In addition Mercedes-Benz customers can buy Merchandise and Accessories in the online store www.shop-mercedes-benz.co.in.
Highlights
- Mercedes witnesses a strong revival of customer sentiment influenced by the upcoming festive season
- · MB India makes a strong sales comeback, reaches pre-COVID level for the first time since lock down with Q3 sales
- · Q1: 2386 | Q2: 563 | Q3: 2058
- · A V-shaped recovery of sales based on the Q3 performance, highlight being a robust Sep-2020 sales
- · Sales recovery is up to 80% with Sep-2020 sales pointing to the beginning of a good festive season
- · July-Sep period saw consecutive and robust m-o-m sequential growth
- · Sep-2020 m-o-m growth was the highest for any month, influenced by a reviving customer sentiment
- · SUVs remain the most preferred vehicles of choice for Mercedes-Benz customers with 48% penetration in September 2020 sales
- · GLC, GLE & GLS remains the key volume drivers in the SUV segment, while C-Class and E-Class in sedans
- · Mercedes continue to see online sales as new enablers with up to 20% Q3 volumes driven by sales from online sales platforms
- · ‘Unlock’ campaign continue to receive strong market traction
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