India’s largest luxury car maker Mercedes-Benz India today announced it has retailed 4857 units in the January-June 2021 period buoyed by new product introductions, recording a robust 65% growth over the same period last year. The June 2021 retail in particular signifies first signs of a strong recovery in customer sentiments influenced by factors like new product portfolio and gradual unlocking of markets leading to an uptick in economic activities.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented,
“Our H1 2021 sales growth is in-line with the market sentiments and strongly underlines a continuing high customer demand for models. We have built a solid order bank on the back of new launches and it is highly satisfying to witness an all-round rise in demand for our products across the portfolio. Starting from the A-Class Limousine to the GLS Maybach and the AMG, customers have highly appreciated our product launches by strongly preferring a Mercedes-Benz and an AMG over other models; reiterating their confidence and trust in our product portfolio and customer oriented market strategy.”
“The demand for all our products in June, were in particular strong. We have ramped up our production and sales from July, to match the great customer feedback on our models.”
added Mr. Schwenk.
Production has been gradually ramped up from July and designed flexibly in order to be able to react to current developments. The health and safety of our employees is of utmost importance to us and protective measures against COVID-19 have been determined for our employees, following all the mandated guidelines.
Highlights
- Positive momentum in H1 2021 sales: Mercedes-Benz delivers 4857 new cars in H1 2021, a robust growth of 65% (2948 units: H1 2020)
- New launches boost customer sentiment and excite market: A-Class Limousine, New E-Class, AMG A 35 4M, New GLA, AMG GLA 35 4M, GLS Maybach 600, New S-Class were able to influence customer sentiment and create market excitement
- Strong demand for top-end cars: GLS Maybach 600, New S-Class along with AMGs were in particular high demand
- LWB E-Class and GLE at the top: The LWB E-Class remained the single highest selling model for Mercedes-Benz followed by the GLE luxury SUV
- A-Class Limousine & New GLA takes off: New launches comprising the much awaited A-Class Limousine and the all-new GLA contributed to the H1 2021 sales volumes
- Strong order intake for EQC indicates a sustained customer interest for India’s first luxury EV
- Online sales prominence: Online sales continue it prominence with 20% penetration in H1 2021 sales | For April-May lockdown period online sales penetration was at 35% |More than 25000+ leads generated by online sales alone, in H1 2021
- 5% growth in Jan-June 2021 in the lifestyle accessories store, with 700+ orders fulfilled
- Total no of connected cars sold by Mercedes-Benz till H1 2021 remains at 10600 units
- Production ramp-up from July: Mercedes-Benz India gradually ramps up operations and sales following all the directives from local authorities
You can add more to this story by commenting below.
