Earning the love & trust of more than 5 crore Indian families in the last 20 years, Honda Motorcycle & Scooter India in 2022 has entered its third decade of unmatched service & high-performance product portfolio.
Moving forward with strengthened business pillars, the company’s domestic sales in the month of March’22 stood at 3,09,549 units. With 11,794 units exported, company’s total sales (domestic + export) closed at 3,21,343 units during the month.
For the fiscal year ending on 31st March, the company closed FY2021-22 with total sales of 37,99,680 two-wheelers. This includes domestic sales of 34,68,828 units and exports of 3,30,852 units. Noteworthy, the exports for the fiscal year registered a 58% YOY growth as compared to 2,09,789 units exported last year (FY’20-21).
Expressing his views on FY’2021-22, Mr. Yadvinder Singh Guleria, Director, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said,
“FY’21-22 was a special year as we celebrated 5 crore customers’ iconic landmark which is a testimony of India’s love & trust in Brand Honda. Further delighting over 1 crore customers, Honda’s Shine brand has yet again fortified its leadership in the 125cc segment. Despite signs of moderation, the year continued to impact business momentum due to varied challenges arising from both demand & supply side. However, bringing the synergies of new products along with new fun models’ business expansion has helped us catalyze consumer sentiment in both RedWing & BigWing businesses. Unlocking HMSI’s exports capabilities in international markets, we continue to move ahead with reinforced positivity. We look forward to an upward growth trajectory for the coming fiscal year.”
Honda’s Key Highlights of Fiscal Year 2021-22:
Corporate
· Business Milestone: Honda 2Wheelers India achieved 5 crore cumulative domestic sales milestone in India since start of its sales operations in 2001.
· Honda 2Wheelers India established its new Overseas Business vertical: Honda 2Wheelers India in FY’21-22, integrated SEDBQ (Sales, Engineering, Development, Purchasing & Quality) function with the aim to establish India as Global export hub for Honda.
· Honda BigWing Virtual Showroom launched: Strengthening its digital engagement with customers, Honda 2Wheelers India launched India’s first digital showroom in the premium motorcycle category.
· Honda 2Wheelers Parts App: Leveraging digital solutions to further enhance parts’ operations across the sales channel, Honda launched a dedicated supply parts’ mobile application. The app will enable retailers & distributors to access complete parts’ related information.
· BigWing Network Expansion: Further strengthening its premium business network with agility, Honda BigWing India has now expanded to close to 100 touchpoints across India.
Product
· New Product Launches: In FY’2021-22, Honda 2Wheelers India launched 8 new models including Grazia125 Repsol Honda Team Edition, CB200X, Activa 125 Premium Edition in the RedWing business while in BigWing vertical, Anniversary edition of H’ness CB350, along with new year models for Gold Wing Tour, CB300R, CBR650R & Africa Twin were launched.
· Model availability at CSD: Introducing two new models at special prices for armed forces personnel, Honda 2Wheelers India announced the availability of H’ness CB350 & CB350RS at 35 CSD depots across the country.
· Honda BigWing ‘Service on Wheels (SOW)’ initiative: Boosting engagement & after-sales experience for big bike customers, Honda launched its ‘Service on Wheels’ initiative to provide quality service at customers’ doorstep.
· Product Milestone: Celebrating its leadership in the 125cc segment, Honda’s Shine has achieved the prestigious milestone of 1 Crore customers in India.
Corporate Social Responsibility
· COVID-19 relief measures: Honda India Foundation, the CSR arm of Honda group companies in India, earmarked a sum of INR 65 million for COVID-19 support & relief measures in 5 states (Haryana, Rajasthan, Karnataka, U.P and Gujarat). Further, the company set-up COVID care isolation centers in the states of Haryana & Rajasthan. Further, health check-up camps and community vaccination drives were organized while successfully extending healthcare & support to over 2,000 patients.
· Skill Enhancement Centres: Honda 2Wheelers India in collaboration with Government Industrial Training Institute (ITI) has inaugurated Skill Enhancement Centers in Kota, Jodhpur, Balasore, Ropar, Delhi, Uchana and Bengaluru taking the total SEC network to 50 across 19 states in the country.
Road Safety
· Road Safety Awareness Programmes: Conducting daily programmes at their 10 adopted traffic parks, 7 Safety Driving Education Centres (SDEC) and 1000+ dealerships, Honda 2Wheelers India till date has educated over 44 lac Indian citizens on the importance of road safety. Additionally, ensuring that learning doesn’t stop in the new normal, HMSI started the digital road safety education initiative – Honda Road Safety E-Gurukul’. Since its start in May’20, this initiative has sensitized 9 Lac+ Indians on importance of being aware & responsible road users.
· Women’s Day: Honda 2Wheelers India celebrated International Women’s Day with its exclusive female-oriented Road Safety Awareness campaign across 17 cities in India empowering more than 1700 women. The celebrations were held at HMSI’s 10 traffic training parks, schools, colleges, corporate and government institutes in 7 cities (Solapur, Bengaluru, Vijayawada, Vizag, Calicut, Kerala & Kolkata).
Motorsports
· Honda Talent Hunt: Resuming the hunt for young racing talent, Honda 2Wheelers India conducted two rounds of IDEMITSU Honda India Talent Hunt 2021 in Bengaluru & Hyderabad and shortlisted 6 next-gen riders for the 2022 season.
· INMRC: IDEMISTU Honda SK69 Racing Team’s Rajiv Sethu clinched 3rd position in 2021 Indian National Motorcycle Racing Championship PS165cc category, while Chennai’s Kavin Quintal and Bokaro’s Prakash Kamat won 2021 IDEMITSU Honda India Talent Cup NSF250R & Cbr150R categories respectively.
· Morocco Rally: Pablo Quintanilla of the Monster Energy Team earned magnificent triumph on the final day of Round World 4, Rallye du Maroc 2021. The victory also marked Quintanilla’s maiden win in Morocco after he won the 2019 Atacama Rally.
· Dakar Rally – In the Abu Dhabi Desert Challenge 2022, Honda riders Ricky Brabec & Pablo Quintanilla won 2nd and 3rd position respectively. With this, Monster Energy Honda Team maintain and extend their lead in the world championship.
· Honda Racing India riders at International Racing Championships: The inaugural round of FIM Asia Road Racing Championship saw IDEMITSU Honda Racing India Team – Honda’s solo Indian team earn 11 points in single round for the first time in AP250 class of championship. In the Thailand Talent Cup, teen rider Sarthak Chavan became the first Indian rookie to win 9 points with 7th finish in second race of his debut season itself. Further, riding in the prestigious 2022 IDEMITSU Asia Talent Cup (IATC), Honda Racing India rider Kavin Quintal currently has 3 points.
You can add more to this story by commenting below.
