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Skoda India Hits 300 Touchpoints, Expands into Tier 2 & 3 Cities

Skoda Auto India celebrates a new milestone with 300 touchpoints across 172 cities, focusing on Tier 2 & 3 markets to support new models like the Kylaq and enhance customer service.

Chethan Thimmappa by Chethan Thimmappa
July 14, 2025
in Cars, Skoda
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Skoda 300 Showrooms in India
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Fresh off its best-ever half-yearly sales, Škoda Auto India has announced another major achievement: the expansion of its network to 300 customer touchpoints. This milestone, reached as the brand celebrates 25 years in India, extends its presence to 172 cities and reinforces its commitment to the Indian market.

The rapid network expansion is a core part of Škoda’s growth strategy, which is designed to make the brand more accessible to customers across the country. This increased footprint now gives Škoda the capability to service 5,50,000 cars annually in India.

Commenting on the achievement, Ashish Gupta, Brand Director, Škoda Auto India, said,

“Our growing network makes our product range more accessible to customers, while enabling smarter, faster service with consistent quality, across the country.”

He added,

“This expansion is a step forward in strengthening Škoda Auto’s legacy in India and delivering on our promise of safety, value, and a truly rewarding ownership experience.”

A Strategy Focused on Accessibility

Škoda’s growth strategy is sharply focused on going deeper into India’s emerging markets. While continuing to build in Tier 1 cities, the brand has made a significant push into new geographies. In fact, a remarkable 75% of the 300 touchpoints directly cater to customers in Tier 2 and Tier 3 cities.

This strategic direction is already showing results. In the last nine months alone, Škoda has entered over 30 new cities, all within these crucial Tier 2 and Tier 3 markets. For customers, this means easier access to sales and service support, reduced travel times, and consistent quality closer to home.

Driving Growth with New Products

This expanding network perfectly complements Škoda’s product strategy. The recently launched Kylaq SUV is a key driver of growth, targeting new customers in the very markets the brand is now entering. Alongside the Kushaq and Kodiaq, Škoda now proudly offers an “SUV For Everyone”. The popular Slavia continues the brand’s sedan legacy, with plans to introduce another global icon to the country soon.

Enhancing the Ownership Experience

To make owning a Škoda even more rewarding, the company offers a suite of warranty and maintenance packages. Notably, every new Škoda car now comes with the Škoda Supercare maintenance package, complimentary for the first year. This means a new owner’s first out-of-pocket expense for routine service will only be at the end of the second year of ownership or after 30,000 kms, whichever comes first.


Frequently Asked Questions (FAQs)

Q1: How many dealerships and service centers does Škoda have in India? A: As of July 14, 2025, Škoda Auto India has 300 customer touchpoints across 172 cities.

Q2: What is Škoda’s main focus for network expansion in India? A: The brand’s primary focus is on expanding further into Tier 2 and Tier 3 markets, which now account for 75% of its total touchpoints.

Q3: How does this expansion help with new car launches like the Kylaq? A: The growing network makes the brand more accessible in new markets, which is crucial for driving the growth of new models like the Kylaq SUV.

Q4: What is the Škoda Supercare package? A: It is a maintenance package that comes complimentary for one year with every new Škoda car, covering the owner’s initial routine service costs.

Q5: What did Škoda’s Brand Director say about this milestone? A: Ashish Gupta stated that the growing network makes Škoda’s products more accessible and enables a smarter, faster service experience with consistent quality across the country.

You can add more to this story by commenting below.

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Chethan Thimmappa

Chethan Thimmappa

I cover latest automobile news in India with special focus on cars and bikes. Please send me an email to reach@gaadikey.com for any enquiries.

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