Royal Enfield, the global leader in the mid-size motorcycle segment, brought its community-first platform, ‘HunterHood‘, to Chennai on September 13, 2025. The festival, held at Island Grounds, was a celebration of street culture and a showcase for the updated Hunter 350 motorcycle, which was simultaneously hosted in Mumbai and New Delhi earlier this year. The event highlighted the Hunter 350’s new colorways: Rio White, Tokyo Black, London Red, and Graphite Grey.
HunterHood served as a platform that brought together riders, artists, skaters, and creators to celebrate a mix of live music, graffiti, BMX, and dance battles. The festival’s atmosphere captured the raw energy of street culture, reflecting the world to which the Hunter 350 belongs.
A Stellar Lineup of Artists and Local Flair
The festival featured a lineup of artists who brought the street culture spirit to life. The featured artists included:
- Asal Kolaar: A rap sensation known for his distinct Kollywood and Tollywood-inspired style.
- DJ Benkìi: A Bengaluru-based DJ specializing in eclectic, bass-heavy sounds.
- Arivu: A renowned rapper and composer who delivered a blend of Tamil folk traditions and conscious rap.
- Iykki Berry: A Tamil indie and hip-hop artist known for her raw energy and lyrical intensity.
Local talent was also a highlight, with the Chennai Gana Cyphers, the Chennai Skateboarding Community, and Vignesh Raghavan Parkour showcasing their contemporary art forms.
Custom Motorcycles as Cultural Statements
In a testament to the Hunter 350’s DNA, which thrives on individuality, the festival showcased custom-built motorcycles that became cultural statements. Two notable custom bikes were featured:
- Kunwar Customs’ “Thrissur”: A café racer that celebrated Kerala’s heritage with bold turquoise and yellow paint inspired by Lord Shiva and Kathakali art.
- Eimor Customs’ “Kohinoor”: This custom bike paid homage to Hyderabad’s history with a striking orange-to-grey gradient and handcrafted Bidri-art Royal Enfield badges, blending the city’s youthful spirit with its grandeur.
The festival was more than just an event; it was a celebration of motorcycles, music, and street culture that created a genuine connection between the Hunter 350 and the creative communities shaping India’s vibrant urban landscape.
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