Luxury performance car manufacturer Maserati has significantly ramped up its presence in the Indian market with the grand opening of the VST Maserati flagship showroom in central Bengaluru on October 11. Operated by the VST Group, the new facility marks Maserati’s official partnership for South India and underscores the brand’s strong commitment to the region’s burgeoning luxury automotive sector.
The high-profile inauguration, attended by dignitaries including Mr. Giandomenico Milano, Consul General of Italy in Bengaluru, alongside key officials like Mr. Arun Surendra, Chairman & MD of VST Group, was headlined by the regional debut of the brand’s revolutionary new super sports car: the Maserati MCPura.
The New VST Maserati Showroom: A Premium Customer Experience Hub
Located on St. Marks Road, the new VST Maserati showroom is designed as a customer-first, premium retail destination, embodying the brand’s contemporary global identity. The facility offers a highly personalized client journey featuring:
- A refined lounge area.
- A concierge-style delivery bay.
- Interactive model walkthroughs.
- Bespoke Fuoriserie personalization options.
Customers in South India now have direct access to Maserati’s acclaimed model line-up, including the agile Grecale SUV, the elegant new-generation GranTurismo grand tourer, and the newly launched MCPura supercar.
Commenting on the milestone, Mr. Arun Surendra, Chairman and Group Managing Director of VST Group, stated,
“The debut of the Maserati MCPura alongside the opening of our first Bengaluru showroom marks a milestone for VST Group as Maserati’s official partner in South India. Our vision is to deliver a Maserati ownership experience in this region that reflects Italian craftsmanship, global standards, and VST’s tradition of excellence.”
Philippe Claverol, Head of Maserati Overseas Region, added, “We are delighted to inaugurate this new flagship showroom in Bengaluru… Showcasing the MCPura here, alongside the opening of this landmark facility, underscores the importance of this market and brings the Trident’s performance legacy and design excellence closer to our clients in the region.”
Regional Debut: Maserati MCPura Super Sports Car
The highlight of the event was the dramatic unveiling of the Maserati MCPura, the brand’s next-generation super sports car evolved from the acclaimed MC20. The MCPura represents the purest vision of Maserati design and track-derived performance, making a powerful statement in India’s ultra-luxury segment.
Key Performance & Design Highlights of the MCPura:
- Engine: The heart of the supercar is the iconic 3.0-litre twin-turbo V6 Nettuno engine, a masterpiece of Italian engineering protected by international patents.
- Power: It delivers a staggering 630 PS at 7500 rpm and 720 Nm of torque.
- Acceleration: The MCPura Coupe can sprint from 0 to 100 km/h in just 2.9 seconds.
- Technology: The engine features an innovative pre-chamber combustion system with twin spark plugs, a technology derived directly from Formula 1.
- Chassis: Built on a lightweight carbon-fibre monocoque chassis.
- Signature Design: Features iconic Butterfly doors that improve cabin access and the optional pioneering electro-chromic glass roof in the Cielo (convertible) version, which shifts from opaque to transparent in one second.
Hand-built at Maserati’s historic Viale Ciro Menotti plant in Modena, the MCPura is available immediately for built-to-order in both Coupé and Cielo (convertible) versions, combining race-derived technology with Italian elegance.
Maserati MCPura India Ex-Showroom Prices:
| Variant | Price (Ex-Showroom India)* |
| MCPura Coupé | INR 4.12 crore |
| MCPura Cielo (Convertible) | INR 5.12 crore |
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