BYD, the world’s leading manufacturer of new energy vehicles (NEVs), made its significant debut at the Japan Mobility Show 2025. Headlining its presence was the global premiere of the BYD RACCO, a lightweight all-electric K-EV (Kei Electric Vehicle) designed specifically for the Japanese market. Simultaneously, BYD launched its dual “EV + PHEV” strategy for Japan, introducing its first plug-in hybrid model for the country, the BYD SEALION 6 DM-i.
Under the theme “ONE BYD”, the company showcased a comprehensive lineup integrating both passenger and commercial vehicles, reinforcing its long-term commitment to Japan’s transition towards new energy solutions.
Passenger Vehicle Offensive: K-EV and PHEV Introduced
BYD significantly expanded its passenger vehicle offerings for Japanese customers at the show.
- Global Debut: BYD RACCO (K-EV): The highlight was the world premiere of the BYD RACCO, the brand’s first all-electric K-EV. This lightweight vehicle is designed exclusively for the Japanese market, catering to local needs and preferences.
- Japan’s First BYD PHEV: SEALION 6 DM-i: Marking the launch of its dual strategy, BYD introduced the SEALION 6 DM-i, its first plug-in hybrid electric vehicle (PHEV) for Japan, utilizing its advanced DM-i Super Hybrid technology.
- Expanded Lineup Display: Alongside the debuts, BYD featured the upgraded BYD ATTO 3, BYD DOLPHIN, BYD SEAL, BYD SEALION 7, and the YANGWANG U9 supercar from its premium brand, showcasing the breadth of its portfolio.
Since entering the Japanese passenger vehicle market in July 2022, BYD has steadily grown its presence. The company aims to launch seven to eight electric and hybrid models by 2027 and has already established 66 retail outlets across Japan.
Commercial Vehicle Advancements: Electric Trucks and Buses
BYD also demonstrated its strength in the commercial vehicle sector, where it has been present in Japan since 2015.
- Global Debut: BYD T35 Electric Truck: The show saw the world premiere of the BYD T35, an all-electric truck developed in accordance with Japanese regulations and dimensions. Equipped with BYD’s signature Blade Battery, it is expected to enter the Japanese market in 2026.
- Concept Vehicle: The J6 Living Car Concept was also displayed.
- Market Leadership in eBuses: BYD showcased its J7 medium-sized and K8 large electric buses. Having sold approximately 500 electric buses (J6, J7, K8) cumulatively, BYD is the market leader in Japan’s electric bus segment, with buses operating from Hokkaido to Okinawa.
Commitment to Japan: 20 Years and Beyond
This year marks BYD’s 20th anniversary operating in Japan. The combined passenger and commercial vehicle showcase under the “ONE BYD” theme highlights the company’s integrated approach and dedication to the market.
Liu Xueliang, General Manager of BYD Asia-Pacific Auto Sales Division, stated: “From electric buses to electric cars and now our Super Hybrid DM-i models… BYD has always aimed to offer safe, efficient, and high-quality new energy vehicles suited to Japan’s needs. We will keep strengthening our services, expanding our lineup, and working with Japanese customers toward a more sustainable future.”
With the introduction of models like the BYD RACCO K-EV tailored for local needs, the expansion into hybrid technology, and customized electric trucks, BYD is actively contributing to the evolution of Japan’s new energy vehicle ecosystem.
Frequently Asked Questions (FAQs)
1. What were the main vehicles BYD launched at the Japan Mobility Show 2025? BYD globally debuted the BYD RACCO, its first K-EV designed for Japan, and launched the BYD SEALION 6 DM-i, its first Plug-in Hybrid (PHEV) for the Japanese market. They also debuted the BYD T35 electric truck globally.
2. What is BYD’s new strategy for the Japanese market? BYD launched a dual “EV + PHEV” strategy, indicating a commitment to offering both pure electric and plug-in hybrid vehicles in Japan.
3. What is the BYD RACCO? The BYD RACCO is BYD’s first all-electric K-EV (a category of small vehicles popular in Japan), designed specifically for the Japanese market.
4. How long has BYD been operating in Japan? BYD has been in Japan for 20 years, starting with commercial vehicles (like electric buses) in 2015 and entering the passenger vehicle market in July 2022.
5. What are BYD’s future plans for the Japanese market? BYD aims to launch seven to eight electric and hybrid models by 2027, continue expanding its network of 66 retail outlets, and introduce the BYD T35 electric truck in 2026.
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