Jeep 2.0: The Strategic Roadmap for India’s SUV Future
Jeep has officially reaffirmed its long-term commitment to the Indian market with the unveiling of Strategic Plan Jeep 2.0. This comprehensive roadmap positions India at the core of the brand’s operations in the Asia-Pacific region, focusing on deeper localization, a refreshed product lineup, and an expanded role as a global export hub.
As the automotive landscape evolves, Jeep is leveraging its 85-year global heritage to meet modern consumer needs through a phased, sustainable approach. By focusing on brand passion, capability, and desirability, Jeep 2.0 aims to build enduring customer trust while utilizing India’s strong value chain.
The Six Pillars of Jeep 2.0
The “Jeep 2.0” vision is built on six strategic pillars designed to elevate the ownership experience and strengthen the brand’s market presence in India and beyond.
1. India as a Global Strategy Core
India serves as the center for designing, developing, and manufacturing vehicles for domestic supply, regional Asia-Pacific markets, and other global destinations. The Indian operations are an increasingly important engineering and software hub supporting Stellantis’ global operations.
2. Authentic Product Lineup and Global Synergy
Jeep continues to invest in its iconic nameplates while driving a global product strategy. While the first model of Jeep’s future Indian lineup is expected in 2027, the brand will continue to refresh its current evergreen models with distinctive special editions to maintain desirability.
3. Expanding Export Leadership
The Ranjangaon facility near Pune, which has exported the Jeep Compass since 2017, is expanding its reach. Currently exporting the Compass, Meridian, and Commander to Japan, Australia, and New Zealand, Jeep plans to enter markets across the African and North American continents.
4. Deep Localization and Manufacturing Strength
To improve cost competitiveness and supply-chain resilience, Jeep is pushing to increase localization from the current 65–70% to a target of 90%. The Ranjangaon Plant remains one of the most advanced sites in India, with an annual capacity of 160,000 vehicles.
5. Growing the “Jeepers” Community
Jeep aims to build a fraternity of 100,000 proud owners in India. This community is fostered through experiential platforms like Jeep Clubs, Jeep Trails, and Camp Jeep, which celebrate the brand’s spirit of adventure.
6. Ownership Confidence through Confidence 7
The newly introduced Confidence 7 program is designed to further elevate customer assurance. This premium loyalty program covers the entire lineup and includes:
- Jeep Assured Buyback Program
- Pre-Maintenance Program
- Multi-year Extended Warranty
- Priority Service and Exclusive Benefits
Current Market Presence and Success
Despite 2025 being a transitionary phase, Jeep maintained strong momentum in India. The Limited-Edition Jeep Wrangler Willys 41 sold out in just seven days, and the brand introduced the Anniversary Limited Edition Grand Cherokee to honor its heritage.
Currently, Jeep India operates in 70 cities with over 85 sales and service touchpoints. India remains the only country outside North America to locally produce four Jeep models: the Wrangler, Compass, Meridian, and Grand Cherokee.
Frequently Asked Questions
What is the Jeep 2.0 Strategic Plan? It is a comprehensive strategy that positions India as a central hub for Jeep’s manufacturing and engineering operations in Asia-Pacific. It focuses on localization, product momentum, and a strengthened aftersales ecosystem.
When will Jeep launch new models in India? Under the Jeep 2.0 strategy, the first model of the future product lineup is expected from 2027 onwards. In the meantime, Jeep will continue to release special editions of its current models.
What is included in the Confidence 7 program? Confidence 7 is a premium owner loyalty program that includes an Assured Buyback Program, a Pre-Maintenance Program, and a multi-year extended warranty to ensure long-term ownership confidence.
Where does Jeep India export its vehicles? Jeep currently exports the Compass, Meridian, and Commander to Japan, Australia, and New Zealand. Future plans include expanding these exports to Africa and North America.
How many Jeep models are manufactured in India? India locally produces four models: the Wrangler, Compass, Meridian, and Grand Cherokee. This makes India the first country outside North America to locally manufacture four Jeep models for both domestic and export markets.
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