Mahindra Group Announces Unified Brand Identity and New Corporate Logo
Mahindra Group has officially transitioned to a new corporate logo, marking a significant milestone in its journey toward a future-ready, global brand identity. This refresh is designed to unify the group’s diverse portfolio—ranging from automotive and farm equipment to technology and financial services—under a single, cohesive visual language.
The new logo represents the group’s “Rise” philosophy, emphasizing purposeful growth, innovation, and a commitment to sustainability. Effective immediately, this new identity will be integrated across all communication channels, including television, digital platforms, print media, and social networks.
Strategic Leadership and Spokespersons
As part of this brand evolution, Mahindra has updated the official designations of its key leadership. These executives will serve as the primary spokespersons for the group’s strategic initiatives:
| Name | Designation |
| Dr. Anish Shah | Group CEO & MD, Mahindra Group |
| Mr. Rajesh Jejurikar | Executive Director and CEO, Auto & Farm Sectors, M&M Ltd. |
| Mr. Amarjyoti Barua | President & Group CFO, Mahindra Group |
These leaders embody the group’s focus on “Scale at Speed” and “Purpose-Led Performance,” ensuring that the brand’s heritage is preserved while steering it toward the AI and electric vehicle era.
Implementation Across Channels
The transition to the new logo is a comprehensive overhaul of the brand’s physical and digital presence. The following sectors are currently undergoing the visual transition:
- Broadcast Media: Updated brand bumpers and logo placements in television advertisements.
- Digital and Social Media: A complete refresh of corporate handles, website interfaces, and digital assets.
- Print and Outdoor: New high-resolution visual assets for billboards, newspapers, and corporate stationery.
- Customer Touchpoints: Gradual rollout across showrooms and service centers to ensure a unified customer experience.
The shift is not merely aesthetic but signals a deeper cultural transformation within the organization, focusing on “Infinite Possibilities” and the synergy between technology and human ingenuity.
Frequently Asked Questions (FAQs)
What does the new Mahindra logo symbolize?
The new corporate logo is a visual representation of Mahindra’s “Rise” philosophy. It symbolizes energy, ambition, and the constant flow of innovation. It is designed to reflect a modern, global, and future-ready organization that balances heritage with cutting-edge technology.
Who are the authorized spokespersons for Mahindra Group?
The official spokespersons for the group are Dr. Anish Shah (Group CEO & MD), Mr. Rajesh Jejurikar (Executive Director and CEO, Auto & Farm Sectors), and Mr. Amarjyoti Barua (President & Group CFO).
Where will the new logo be visible?
The new logo will be implemented across all internal and external communication platforms, including TV commercials, online digital content, social media channels, print advertisements, and corporate events.
Does this change affect the logos of specific sectors like SUVs or Electric Vehicles?
The new corporate logo serves as the overarching identity for the Mahindra Group. While specific product brands (like SUVs) may utilize specialized marks (such as the Twin Peaks logo), they all align under the updated corporate visual standards to maintain brand consistency.
When does the new brand identity take effect?
The transition to the new Mahindra logo and updated leadership designations is effective immediately for all public and corporate communications.
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