Ather Energy, India’s first intelligent electric scooter manufacturer, officially inaugurated its retail outlet – Ather Space, at Ambawadi, near Panjarapole CharRasta, Ahmedabad today in association with Kataria Group. The inauguration was led by a group of enthusiastic Ather customers who wanted to be the first ones to experience the Ather Space.
The Ather 450X, India’s quickest and smartest electric scooter will be available at Ather Space and will be equipped with complete service support for the owners. The Ahmedabad experience centre is designed to be a dynamic, tactile and interactive space. Customers can learn about every aspect of the vehicle and witness the engineering and mechanical efforts that have gone into manufacturing it through a naked scooter up on display. Apart from seeing the key components of the scooter, one can learn and interact with the intelligent and connected features through a digital display.
Ather Space is designed to educate customers about electric vehicles while providing a holistic experience in an interactive space. The company inaugurated its first experience centre in Bengaluru in June 2018 and opened the second one in Chennai followed by Mumbai which was opened in January this year. Customers in Ahmedabad can now ride the Ather 450X and get an in-depth view of the product and its features before pre-ordering the vehicle. They can also book test ride slots on the website prior to visiting the experience centre.
Ather Energy began accepting pre-orders for Ather 450X last year and since then has received a phenomenal response from customers across Gujarat. This led to the announcement of Surat being a part of Ather Energy’s phase 2 expansion and will open the experience centre in the second quarter of 2021.
Ather began the installation of its Ather Grid points in Ahmedabad and has installed three fast charging points, so far. These charging points are located at Regenta Central Antarim-Navrangpura, Ophiolite’s-Sindhu Bhavan Road and Tea Post-Sindhu Bhavan Road. To encourage adoption of EVs in the city, Ather Energy will provide free charging at Ather Grid till March 2021 for all electric 4Ws & 2Ws and will add 10-12 more charging points to their network.
The Ather 450X is an upgrade from its predecessor Ather 450 and is the quickest and one of the smartest scooters in India, and comes in three new colours: Grey, Green, and White along with the limited-edition Series 1. The scooter is powered with a 6kW PMSM motor, a new 2.9 kWh lithium-ion battery, and comes with 4 riding modes. In addition to Eco, Ride, and Sport, Ather has introduced a new high-performance mode, ‘Warp’. Ather 450X can go from 0 to 40 kmph in just 3.3 sec in Warp mode, making it the quickest scooter in the 125cc category and the perfect choice to navigate through city traffic. The Ather 450X will also charge 50% faster
than before at 1.5km per minute, making it the fastest charging rate in the electric two-wheeler category.
Additionally, the electric scooter will have a 4G SIM card and Bluetooth connectivity, allowing riders to manage phone calls and music on the touchscreen dashboard. The new 7” touchscreen dashboard, comes with a colour depth of 16M and a Snapdragon Quad-Core processor. Ather 450X utilises Android Open Source to offer Google map navigation, on-board diagnostics, and other unique features like Over-the-air updates, Auto Indicator off and Guide-me-home lights.
Ather Energy also offers a lower powered Ather 450 Plus which offers a top speed 70 kmph and a True Range of 70 kms in Eco mode. The Ather 450 Plus also offers 4G connectivity, onboard navigation and other connected features but does not have Bluetooth connectivity and the high-powered Warp mode.
The ex-showroom price of the Ather 450X is INR.161,426 in Ahmedabad & INR 142,416 for the Ather 450 Plus.
Quote by Ravneet Phokela, Chief Business Officer, Ather Energy:
“Our experience centres are designed to reflect Ather Energy’s value proposition, a great experience powered by intelligence. It is a place where people can experience the scooters, understand our drive to build high-performance electric vehicles, and be a part of the electric future. Typically, a consumer spends about 45 minutes on average at an Ather experience centre which is unique in the category. The Kataria group has done a phenomenal job in bringing alive our philosophy and we are pleased to partner with them.”
Quote by Dharmendra Mishra, Executive Director Kataria Group:
“We are proud to be associated with Ather Energy as a Retail Partner in Ahmedabad. We look forward to welcoming and delivering the best in class buying experience to electric two-wheelers evangelists. We are excited and highly encouraged by customers’ response before even opening the Experience Center.”
About Ather Energy:
Ather Energy, one of India’s first intelligent electric vehicle manufacturers was founded in 2013 by IIT Madras alumni, Tarun Mehta, and Swapnil Jain. It is backed by the founders of Flipkart -Sachin Bansal & Binny Bansal- Hero Motocorp and Tiger Global. Ather Energy launched India’s first truly intelligent, electric scooter – Ather 450 in 2018, followed by their new flagship offering Ather 450X in 2020. Ather has also installed a comprehensive public charging network, Ather Grid, designed and built in India. With 94 charging points across India, Ather Grid is one of the largest fast-charging networks for electric vehicles in the country. The company’s product line has won 30 awards in design, automotive and technology categories. With over 60 Indian and international patent applications, 109 trademarks and 118 Indian and International design registrations to its name, Ather Energy aims to provide consumers with the best possible ownership experience. Ather Energy currently operates in Bangalore, Chennai, Hyderabad, Pune, Ahmedabad, and Mumbai and will expand to a total of 27 cities in 2021.
About Kataria Group:
Kataria group, one of the most diversified groups in Gujarat, was founded in 1956 as a transport company which became one of the largest logistic groups by 1990. It ventured into automobile business in the 90s and soon expanded across Gujarat and Bangalore with prestigious OEM partners such as Maruti Suzuki, Daimler CVs, Porsche, Honda and TVS. Kataria Automobiles is one of the highest selling passenger cars companies having its record in India & Asia Book of Records.
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