Audi India Expands Footprint with New Progressive Showroom in Hyderabad
Audi India has officially inaugurated its second showroom in Hyderabad, marking a significant expansion in the Telangana region. Located at Jubilee Hills, this new 6,000 sq. ft. facility is the first in India to feature Audi’s global “Progressive Showroom Concept”. The launch reflects the brand’s commitment to the fast-growing luxury car market in Hyderabad, driven largely by the city’s thriving IT sector.
A New Era of Luxury Retail
The “Progressive Showroom Concept” is designed to move beyond traditional car sales by placing people, technology, and sustainability at its core. The facility is organized into distinct zones to cater to different stages of the customer journey:
- The Progressive Lab: This area showcases the “Vorsprung” DNA and core identity of the Audi brand.
- The Stage: A dedicated space where new and progressive models are brought into focus.
- The Library Unit and Open Lounge: These areas provide a comfortable and immersive environment for personalized consultations.
- Floating Car Display: A unique feature of the Hyderabad showroom that offers a full 360-degree view of featured models.
Comprehensive Service and Pre-Owned Facilities
Complementing the new showroom, Audi has also introduced an integrated facility in Gachibowli. This location includes:
- Audi Approved: plus: A 2,000 sq. ft. showroom with a 5-car display dedicated to pre-owned vehicles.
- Service Facility: A 13,000 sq. ft. area equipped with 14 service bays.
- Expert Care: The service center is staffed by Audi-trained technicians using approved diagnostic tools to ensure maintenance aligns with global brand standards.
Strategic Growth in India
Mr. Balbir Singh Dhillon, Brand Director of Audi India, noted that the expansion is a key milestone in the company’s growth strategy, aiming to enhance accessibility while maintaining high standards of quality. Currently, Audi operates 67 touchpoints across India and plans to add more facilities throughout the year.
Frequently Asked Questions
Where is the new Audi showroom located in Hyderabad? The new showroom is located at Audi Hyderabad Central, 573/H, VVC Park View, Road No. 1, Jubilee Hills, Telangana.
What is the Audi Progressive Showroom Concept? It is a global retail design language that focuses on people, technology, and sustainability. It features specialized zones like “The Progressive Lab,” “The Stage,” and “The Open Lounge” to create a seamless and personalized buying experience.
Does the new Hyderabad facility offer service and pre-owned cars? Yes, there is an exclusive Audi Approved: plus showroom for pre-owned cars and a service facility with 14 bays located at Gachibowli.
Which Audi models are currently available in India? The current product portfolio includes the Audi A4, A6, Q3, Q3 Sportback, Q5, Q7, Q8, S5 Sportback, and RS Q8.
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