Force Motors Limited, renowned as India’s largest van manufacturer, has redefined the ownership experience in the commercial vehicle (CV) segment with the launch of its comprehensive Roadside Assistance (RSA) program. This initiative is now offered complimentary for three years across the company’s entire diverse product portfolio, including the Traveller, Trax, Monobus, Urbania, and Gurkha.
This move is a first-of-its-kind initiative in India’s commercial vehicle segment, reinforcing the company’s deep-seated commitment to customer convenience, unmatched reliability, and total care. The program is a significant investment in enhancing the ownership experience and ensuring uninterrupted, round-the-clock customer support across India.
Mr. Prasan Firodia, Managing Director, Force Motors, emphasized the philosophy behind the commitment: “Our customers place their trust in Force vehicles every day, and it is our responsibility to stand firmly by that trust,”. He added that the complimentary three-year RSA program aims to provide total support throughout their journey, reaffirming the brand’s commitment to reliability, responsiveness, and long-term trust through dependable service. This initiative marks another milestone in the company’s continued investment in building long-term customer relationships.
The Gold Standard: Key Features of the Comprehensive RSA Program
Force Motors has designed a program that is truly comprehensive, covering a wide range of services to ensure minimal downtime and maximum peace of mind for every customer.
- Complimentary Coverage: The core benefit provides full coverage for 3 years from the date of vehicle purchase.
- 24×7 Emergency Helpline: Customers have access to a 24×7 toll-free helpline, available 365 days a year in multiple languages, ensuring immediate support regardless of location or time.
- Free Towing Service: The program ensures free towing up to 100 km to the nearest authorized Force workshop in the event of a major breakdown or issue. This crucial service aims to quickly address vehicle recovery challenges and logistics.
- On-Site Repair Support: For minor mechanical or electrical issues that can be fixed immediately, the program offers on-site repair support, allowing the vehicle to return to operation with minimal delay.
- Accident and Recovery: The service includes specialized accident assistance, covering essential functions such as vehicle recovery and coordination with workshops.
- Essential Road Services: Immediate support is provided for common roadside issues, including tyre changes, battery jump-starts, and key-related assistance.
- Add-on Convenience Benefits: Beyond mechanical support, the RSA offers crucial emergency coordination services (such as message relay, conference calling, and nearest workshop guidance) and add-on convenience benefits (including legal and medical referrals, hotel or taxi coordination, and vehicle custody support in case of delays).
This nationwide partner network ensures quick and professional assistance across India, bolstering Force Motors’ focus on service accessibility and reduced total cost of ownership.
The Engineering Pedigree: Reliability That Justifies the Commitment
The confidence to offer such a generous complimentary RSA program is rooted in Force Motors’ deep engineering expertise and proven reliability, demonstrated across its key product lines and strategic global partnerships:
Core Product Strengths
- Traveller and Trax: Force Motors’ Traveller and Trax ranges are acknowledged industry leaders in their respective segments. The Traveller is a benchmark in efficiency and reliability, while the rugged Trax is specifically built to cater to challenging terrains.
- Urbania: The company has pioneered the Premium Shared Mobility segment with the Urbania, a new ground-up modular monocoque passenger van platform designed for domestic and export markets.
- Monobus: The Force Traveller Monobus features a monocoque body, enhancing stability, comfort, and fuel efficiency.
- Gurkha: The Force Gurkha (available in 3-door and 5-door variants) is renowned for its rugged build and unmatched all-terrain performance.
World-Class OEM Engine Production
Force Motors’ engineering pedigree is validated by its strong relationships with global automotive leaders, who entrust the company with the manufacturing of their most critical components.
- Mercedes-Benz Partnership: Force Motors has been assigned the responsibility of producing and testing engines for all Mercedes-Benz cars and SUVs manufactured in India. Every Mercedes-Benz car and SUV made in India is powered by an engine produced at Force Motors’ Chakan, Pune facility.
- BMW Partnership: Similarly, Force Motors’ world-class factory in Chennai, built to BMW’s exacting standards, powers every BMW car and SUV made in the country.
- Rolls-Royce Joint Venture: The company has a significant joint venture, Force MTU Power Systems Pvt. Ltd., with Rolls-Royce Power Systems AG. This venture specializes in producing high-output 10- and 12-cylinder Series 1600 engines (545 hp to 1050 hp) for global supply in power generation and underfloor rail applications.
This foundational engineering excellence assures customers that the Force Motors product range is built for durability, reliability, and long-term performance, making the three-year complimentary RSA a confident promise of quality.
Frequently Asked Questions (FAQs)
- What is the duration of the complimentary Roadside Assistance (RSA) program? The coverage is complimentary for three years from the date of vehicle purchase.
- Which Force Motors products are covered under this new RSA initiative? All its product lines are covered, including the Traveller, Trax, Monobus, Urbania, and Gurkha.
- What makes this RSA initiative unique in the Indian market? It is described as a first-of-its-kind initiative in India’s commercial vehicle segment.
- What is the distance covered for free towing? The program offers free towing up to 100 km to the nearest authorized Force workshop.
- What global luxury car brands utilize engines produced by Force Motors in India? Mercedes-Benz and BMW have assigned Force Motors to produce and test engines for all their cars and SUVs manufactured in India.
- What are two core services provided by the RSA program? The program covers breakdown support, accident assistance, tyre change, battery jump-start, and on-site repair support for minor issues.
- What new vehicle platform has Force Motors introduced for shared mobility? Force Motors has introduced the Urbania, a new ground-up modular monocoque passenger van platform, marking the beginning of a Premium Shared Mobility segment.
- What is the highest horsepower (hp) range of engines produced in the Rolls-Royce joint venture? The joint venture produces Series 1600 engines ranging from 545 hp to 1050 hp.
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