Figo Aspire Impact: Ford August Sales sees 53% Increase
Good things happening for Ford. The huge campaign conducted by Ford to promote its Figo Aspire is now showing results, as the company reports that it sold 21,520 vehicles in combined domestic wholesales and exports in August 2015 as compared to 14,092 vehicles in the same month last year (2014). By selling 21,520 cars, Ford has managed to register a whooping 53 percent growth in year-on-year sales.
Ford Sales August 2015
The domestic sales for the month of August stood at 8,331 vehicles against 6,801 units in the same month in 2014. The exports number stood at 13,189 units as compared to 7,291 units in August 2014.
Mr Anurag Mehrotra who is the Executive director, Marketing, Sales & Service at Ford India said,
We are delighted with the response Figo Aspire is getting in terms of interest and recognition from customers. Figo Aspire is a no-compromise car and sets a benchmark – from safety offered with standard dual airbags or 6 air-bags to comfort and style and technology offered with SYNC, My Ford Dock, MyKey.
Mr Mehrotra also said,
We are extremely confident of Figo Aspire’s differentiators and its success in the market and are now gearing up to introduce the new Figo ahead of the upcoming festive season. With these two brand new products, we are confident that more and more customers will drive home a Ford to add to their festivities
Source: Economic Times Auto
