Reports Emerge of Hero Mavrick 440 Discontinuation, Fueling Speculation for a New Model
Reports have emerged suggesting the Hero Mavrick 440, the company’s flagship motorcycle, may have been discontinued in India. This move comes as a surprise to many in the industry, as the motorcycle was a significant push by Hero into the premium segment. The Mavrick 440, which was a re-badged version of the Harley-Davidson X440, shared the same platform and was launched with a starting price of Rs 1.99 lakh.

Sales Performance and Market Positioning
Speculation about the discontinuation has been linked to the motorcycle’s reported sales performance. In June 2025, the Mavrick 440 reportedly sold only around 100 units. In contrast, the Harley-Davidson X440, built on the same platform, sold significantly more units in the same month. The Mavrick 440’s limited sales performance has become a focal point of discussion regarding its future.
Also check: Hero Mavrick 440 Review
Future Outlook and Unconfirmed Developments
While there has been no official statement from Hero MotoCorp regarding the Mavrick 440’s status, some reports suggest that the motorcycle might be in line for an updated version with new features. This potential move could be an effort to address the sales challenges and better compete with rivals. However, there is no official confirmation of any such plans.
Frequently Asked Questions (FAQs)
Q1: What are the reports regarding the Hero Mavrick 440? A: Reports suggest that the Hero Mavrick 440 has been discontinued in India.
Q2: What was the primary reason for the discontinuation of the Mavrick 440? A: The primary reason for the discontinuation is speculated to be poor sales performance. Reports indicate it sold only around 100 units in June 2025.
Q3: What was the starting price of the Hero Mavrick 440? A: The Hero Mavrick 440 was launched with a starting price of Rs 1.99 lakh.
Q4: Is an updated version of the Hero Mavrick 440 expected to launch? A: While there is speculation that an updated version with new features might be launched in the future, there has been no official confirmation from Hero MotoCorp.
Q5: What motorcycle was the Mavrick 440 based on? A: The Hero Mavrick 440 was a re-badged version of the Harley-Davidson X440 and was built on the same platform.
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