Further strengthening its stronghold in the land of gold, Honda Motorcycle and Scooter India Pvt. Ltd. today announced its latest milestone of crossing the 40 Lac mark in Karnataka.
While it took Honda 2Wheelers 16 years to add the first 20 Lac customers in Karnataka, it clinched the last 20 lac customers in just 5 years. Noteworthy, the love & trust of customers has grown almost 5 times on the back of increased number of touchpoints, expansion of product portfolio, reliable Customer service and enhanced customer connect.
Thanking customers for their trust and sharing two-wheeler trends in Karnataka, Mr. Yadvinder Singh Guleria, Director, Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said,
“This milestone has come at a very auspicious time of festivities, as we yet again stand humbled by the love & trust shown by the people of Karnataka. The state known for passionate 2Wheeler customers with a keen eye for quality products and service has always showered its affection for brand Honda. Keeping up with customers’ varying needs & requirements, our diverse line-up of BSVI models backed by value added service in the new normal, will continue to delight them.”
Karnataka rides into the festive season with Honda
As more & more commuters prefer buying a new 2Wheeler to public transport, Honda Activa & Shine emerged as the most preferred models among them. Powered by BSVI revolution, HMSI offers a dynamic range of scooters (Activa125, Dio & Grazia125). Adding to this are the eight exciting BS-VI motorcycles (CD 110 Dream, Livo, SP125, Shine, Unicorn, X-Blade, Hornet 2.0 & CB200X).
Honda drives the scooter & motorcycle demand in Karnataka
Catering to rising personal mobility needs of customers, HMSI continues to lead scooterization in the state with a strong 49% market share with an overall market share of 32% in 2wheeler market in Karnataka (including both scooter and motorcycle).
Marking a strong presence across the state are Honda’s 380 touchpoints (including dealerships, authorized service centers and best deal outlets). As more customers enquire online for bookings and purchase in view of the approaching festive season, Honda has ramped up its digital marketing efforts while ensuring all safety guidelines across its dealerships at the same time.
Honda CSR & Road safety efforts in Karnataka
As a socially responsible corporate, Honda has gone beyond business to actively contributing towards the development of society. Extending its support in the fight against COVID pandemic, Honda has contributed a sum of INR 50 Lac towards relief & prevention efforts in the state along with other assistance including vaporizer machines, protection gear, masks and food packets etc. Parallely, spreading road safety awareness via engaging webinar as well as classroom sessions, Honda 2Wheelers India has provided training to more than 1 Lac citizens at its Safety Driving Education Centers (SDECs) in the state.
Highlights
- · 20 Lac new Customers added in last 5 years to reach 40 lac cumulative customers in Karnataka
- · With 380 touch points, Honda continues its leadership in the South-Western state of India
- · Honda Activa and Shine modelsemerge as the most preferred two-wheelers from Honda
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