Midway into the festive season, Honda 2Wheelers India today announced it crossed over 1 lakh registrations in less than a month for its unique customer loyalty program ‘Honda Joy Club’.
‘Honda Joy Club’ is a first-of-its-kind loyalty program with unprecedented concept having unmatched benefits for both existing and new Honda 2 wheeler customers. It’s the biggest and 1st digital loyalty program in the history of Indian 2wheeler industry!
India is leading Honda’s global two-wheeler business and contributes 32% to Honda’s sales worldwide. In its 18 years’ journey till now, Honda 2Wheelers India has delighted over 39 million Indian families and today a new customer is joining the fast growing Honda family every 5 seconds.
Ahead of Diwali, now ‘Honda Joy Club’ has added over 1 lakh customers as members of the customer loyalty program in a brief span of just 20 days!
Speaking on the occasion, Mr. Yadvinder Singh Guleria – Senior Vice President, Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said,
In less than a month since we launched ‘Honda Joy Club’ for our ever-growing Honda family and we have already crossed over 1 lakh registrations. The good news this festive season is that Honda Joy Club membership is absolutely free of cost till November 30, 2018 for all our new customers. Honda has also introduced the Wings of Joys offer to give away Maha Joy & Bumper Joy rewards like Honda Brio car & Honda Amaze car to lucky customers, taking home a new Honda two-wheeler this festival!’
Honda Motorcycle and Scooter India Pvt. Ltd. has appointed Akkado, an integrated marketing Solution company as their facilitator for the customer loyalty program. Mr. Abhishek Sharma, Chairman, Akkado says
Honda Joy Club is one platform that will bring millions of Honda 2Wheelers’ families together, digitally. With a vast variety of rewards and experiences for the consumers and dealers, Honda Joy Club connects with them on an emotional level and gives them all the experiences that heighten their aspirations.
Honda Joy Club: 1st digital Loyalty Program in 2-Wheeler Industry
Features and benefits of Honda Joy Club:
- Unprecedented concept => More Joy to Honda customers with alliances across multiple brands covering different sectors (Hospitality, Travel, Healthcare, Apparel, F&B, Entertainment, Personal care, Insurance, Utility, cashback through E-wallet and many more)
- Unparalleled Scale => From complimentary Kisan Samadhan services to offers on international holidays, there’s something for everyone!
- Unmatched Benefits => Instant Gratification for customers, up to 7 times the enrolment fee!
- Joy Club membership => Open for both new as well as existing 39 million customers
- Fly high this Festival with Honda => Get Joy Club membership (worth Rs. 299+GST) FREE only till 30th Nov’18
Highlights
- Crosses 1 lakh plus registrations in just 20 days from the launch
- Honda Joy Club is the biggest & 100% digital loyalty program in the Indian 2W history
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