Jeep® India’s ‘Trail of Faith’ Campaign Sets New Records for Digital Ganpati Wishes
Jeep® India‘s “Trail of Faith” campaign has successfully blended devotion with digital innovation during Ganeshotsav 2025, earning recognition from both the Asia Book of Records and the India Book of Records for the largest digital collection of Ganpati wishes on a vehicle.
The campaign, which was launched on August 27, 2025, amassed over 1,96,847 wishes from devotees across the nation. Over 110,000 wishes were received within the first week alone. The wishes were collected through various digital and physical touchpoints, including QR codes, Jeep® India’s website, dealerships, CRM outreach, and Jeep® communities.
The Wrangler as Bappa’s ‘Vaahan’
In a symbolic and historic moment on Visarjan day, September 6, 2025, a Jeep® Wrangler was wrapped with the collected prayers and took on the role of Bappa’s ‘vaahan’ (vehicle). The SUV pulled the revered Khetwadi Cha Raja idol, carrying the collective faith of people from all over India.
Kumar Priyesh, Business Head and Director Automotive Brands at Stellantis India, said that the campaign embodies Jeep® India’s philosophy of creating journeys that go beyond mobility and connect people with culture, heritage, and community. He noted that seeing the Wrangler transform into a ‘vaahan’ was a proud reminder that their vehicles are more than just machines—they are symbols of strength, unity, and shared belief.
The record-breaking initiative was executed through a comprehensive 360-degree engagement strategy, which included a mix of social media, on-ground events, dealership activations, and radio amplification via 92.5 Big FM. This ensured maximum visibility and inclusivity for devotees nationwide.
Frequently Asked Questions (FAQs)
Q: What is the “Trail of Faith” campaign by Jeep® India? A: The “Trail of Faith” was a campaign during Ganeshotsav 2025 where Jeep® India collected a record-breaking number of Ganpati wishes from devotees across the country. These wishes were printed and wrapped on a Jeep® Wrangler.
Q: What record did Jeep® India set with this campaign? A: Jeep® India set a record for the largest digital collection of Ganpati wishes wrapped on a vehicle, which was officially recognized by the Asia Book of Records and India Book of Records.
Q: How many wishes were collected? A: The campaign amassed over 1,96,847 wishes nationwide.
Q: How were the wishes collected from devotees? A: Wishes were submitted digitally through QR codes, the Jeep® India website, dealerships, CRM outreach, and Jeep® communities.
Q: What role did the Jeep® Wrangler play on Visarjan day? A: On Visarjan day, the Wrangler acted as Bappa’s ‘vaahan’ and pulled the Khetwadi Cha Raja idol, carrying the collective prayers of the nation.
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