Kia India Elevates Ownership Experience with Launch of ‘Shine Zone’ Detailing Studio
In a move designed to redefine aftersales standards, Kia India has announced the inauguration of its first “Shine Zone,” a specialized car detailing studio located in Jaipur. This launch underscores the brand’s commitment to providing a purpose-built facility that meets the evolving preferences of modern car owners.
A New Standard in Vehicle Care
The Shine Zone is a state-of-the-art facility integrated directly into the brand’s dealership network. As customer demand for high-quality, premium car care solutions grows, Kia India developed this concept to offer professional-grade services under one roof.
By locating these studios within authorized dealerships, Kia aims to provide a seamless ecosystem where customers can access expert-level vehicle care with the same trust and reliability associated with the brand’s manufacturing.
Premium Services Offered at Kia Shine Zone
The Shine Zone is not just a wash bay; it is a comprehensive studio equipped with specialized tools and staffed by trained technicians. The facility offers a wide suite of services designed to preserve vehicle appearance and protect key components.
Key services include:
- Ceramic Coating: Advanced protection for the vehicle’s exterior paint.
- Exterior and Interior Enrichment: Deep cleaning and restoration services to maintain a showroom-like finish.
- AC Disinfectant Treatment: ensuring a hygienic cabin environment.
- Underbody Protection: Guarding the vehicle against road debris and corrosion.
These standardized quality processes ensure that every vehicle receives consistent and transparent care tailored to the expectations of discerning owners.
Leadership Vision: Convenience and Transparency
The initiative is driven by the need to offer convenience and transparency to customers who previously had to look elsewhere for detailing services.
Speaking at the launch, Mr. Atul Sood, Senior Vice President, Sales & Marketing, Kia India, highlighted the brand’s customer-centric approach.
“Customers today expect professional-grade car care delivered with convenience and transparency. The Shine Zone has been created precisely with that expectation in mind,”
said Mr. Sood.
He further added that integrating these fully equipped studios brings quality and expertise under one roof, reinforcing Kia’s promise to care for every vehicle with the same attention to detail that goes into building it.
Future Expansion Plans
While the first Shine Zone has opened its doors in Jaipur, Kia India has outlined ambitious plans for the concept. With the rising demand for premium detailing services, the company intends to expand this facility concept across its wider dealership network. This expansion will ensure that more Kia customers across the country can benefit from professional-grade vehicle care within the comfortable environment of Kia’s after-sales ecosystem.
Frequently Asked Questions (FAQs)
1. What is the Kia Shine Zone? The Kia Shine Zone is a purpose-built car detailing studio located within Kia dealerships. It is designed to provide high-quality, premium car care solutions using specialized tools and trained technicians.
2. Where was the first Kia Shine Zone launched? Kia India inaugurated its first Shine Zone facility in Jaipur on November 28, 2025.
3. What services are available at the Shine Zone? The studio offers a comprehensive suite of services including ceramic coating, exterior and interior enrichment, AC disinfectant treatments, and underbody protection.
4. Is the Shine Zone limited to Jaipur? Currently, the first facility is in Jaipur, but Kia India plans to expand the Shine Zone concept across its dealership network to meet the rising demand for premium detailing services.
5. Why should I choose Shine Zone over other detailers? Shine Zone offers convenience and trust by integrating professional-grade care within the authorized dealership. It utilizes standardized quality processes and trained technicians to ensure consistent and transparent results.
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