MapmyIndia Mappls and Zoho CRM Announce Strategic Partnership for Location Intelligence
In a landmark move to boost the “Atmanirbhar Bharat” initiative, MapmyIndia Mappls, India’s leading digital mapping and geospatial technology company, has announced a collaboration with Zoho, a global technology company headquartered in India. This partnership integrates MapmyIndia’s advanced location technologies directly into Zoho CRM, empowering businesses with indigenous mapping intelligence for smarter decision-making.
Integrating Indigenous Tech for Business Growth
The collaboration focuses on integrating two key features from MapmyIndia Mappls into the Zoho CRM platform: Address Capture and Nearby Lead Finder. These tools are designed to help Zoho CRM users across India work more efficiently by providing precise location data and enhancing sales strategies.
Rakesh Verma, Co-Founder, Managing Director & Group Chairman of MapmyIndia Mappls, described the partnership as a “true blue Swadeshi celebration,” bringing together two Indian innovators to deliver world-class, homegrown technology. He emphasized that this alliance not only helps users sell better but also ensures that data and innovation remain safe within India.
Key Features of the Integration
Address Capture
This feature simplifies the data entry process by allowing users to accurately capture addresses within the CRM. By leveraging MapmyIndia’s comprehensive map data, businesses can ensure high accuracy in customer location details, reducing errors and improving logistics and communication.
Nearby Lead Finder
The Nearby Lead Finder tool is a significant asset for sales teams. It enables users to identify potential leads in their vicinity, allowing for better route planning and more effective field sales operations. This location-aware capability transforms how businesses approach territory management and customer engagement.
A Vision for Self-Reliance
Both companies share a vision of technological self-reliance. Zoho believes that true progress begins with self-reliance and that building deep-tech R&D from India has always been a core value. This partnership creates a symbiotic ecosystem among Indian tech companies, contributing to the realization of a developed and self-reliant India (Viksit Bharat).
About the partners:
- MapmyIndia Mappls: A pioneer in digital mapping, offering solutions ranging from geospatial data analytics and GIS to IoT-based fleet management and drone-based solutions.
- Zoho: A prolific technology company with over 55 apps across major business categories, serving over 130 million users globally. Zoho is known for its commitment to user privacy and its non-ad-revenue business model.
Frequently Asked Questions (FAQs)
Q1: What is the purpose of the partnership between MapmyIndia and Zoho? The partnership aims to integrate MapmyIndia’s location intelligence features, specifically Address Capture and Nearby Lead Finder, directly into Zoho CRM to help businesses make smarter, location-aware decisions.
Q2: What specific features are being integrated into Zoho CRM? The two main features being integrated are Address Capture, which ensures accurate address data entry, and Nearby Lead Finder, which helps users identify potential leads in their vicinity.
Q3: How does this partnership support the “Atmanirbhar Bharat” initiative? This collaboration brings together two leading Indian technology companies to create a homegrown solution that keeps data and innovation within the country, fostering a self-reliant tech ecosystem.
Q4: Who are the key executives involved in this announcement? The partnership was announced with insights from Rakesh Verma, Co-Founder, Managing Director & Group Chairman of MapmyIndia Mappls.
Q5: Where are the headquarters of these companies located? MapmyIndia Mappls is India’s leading digital mapping company, and Zoho is headquartered in Chennai, India.
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