Maruti Suzuki India Limited has officially announced the inauguration of its 200th NEXA Studio outlet, marking a significant expansion of its premium retail network. The announcement, made in New Delhi on February 27, 2026, highlights the company’s ongoing efforts to deliver a personalized car ownership experience through its flagship ‘NEXA’ channel.
Expansion into Non-Urban Markets
The NEXA Studio format was introduced in August 2024 specifically to extend the premium NEXA experience to non-urban and semi-urban locations. These outlets are designed to be a one-stop destination for customers, offering Sales, Service, and Spare Parts facilities under a single roof.
Mr. Hisashi Takeuchi, Managing Director & CEO of Maruti Suzuki India Limited, noted that the rapid growth of these studios demonstrates a commitment to making the NEXA experience accessible to aspirational customers in smaller geographies. One such example is the newly inaugurated outlet in Kharkhoda, Haryana.
NEXA Growth and Future Targets
Since its launch in July 2015, the NEXA channel has grown substantially. Currently, the total NEXA sales network includes over 740 outlets across more than 530 cities. In the 2024-25 fiscal year, NEXA accounted for approximately 30% of Maruti Suzuki’s domestic sales, with over 5.4 lakh vehicles sold.
Looking ahead, Maruti Suzuki aims to significantly increase its reach. The company plans to expand the total number of NEXA Studio outlets to 600 by the end of the 2030-31 fiscal year.
Premium Product Portfolio
The NEXA channel serves as the retail home for Maruti Suzuki’s premium vehicle lineup, which currently includes:
- Baleno
- Fronx
- Grand Vitara
- XL6
- Ignis
- Jimny
- Invicto
- e VITARA
Frequently Asked Questions
What is the difference between a NEXA main outlet and a NEXA Studio? The NEXA channel is conceptualized in two formats based on geography and sales potential: NEXA main outlets and NEXA Studio outlets. While main outlets are typically in larger cities, NEXA Studios are designed to bring the premium experience to non-urban and semi-urban locations.
When was the NEXA Studio format first introduced? The NEXA Studio format was introduced in August 2024.
How many NEXA Studio outlets does Maruti Suzuki plan to have by 2031? Maruti Suzuki aims to reach a total of 600 NEXA Studio outlets by the end of FY 2030-31.
Which cars are sold through the NEXA network? NEXA retails several models including the Baleno, Fronx, Grand Vitara, XL6, Ignis, Jimny, Invicto, and the electric e VITARA.
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