India’s largest luxury car manufacturer Mercedes-Benz today further strengthened its product offering with the introduction of the new C-Class, one of its most popular executive saloons, now in its fifth generation. The new C-Class combines unmatched luxury with a progressive design dynamics, unsurpassable luxury appointments, state-of-art multimedia system and uncompromising safety features. The new C-Class range comprises–the C 220 d Progressive, the C 220 d Prime, the most powerful C 300 d AMG Line. The new C-Class comes equipped with a new and powerful BS VI engine: the four-cylinder OM 654 diesel power train in the C 220 d and the C 300 d AMG Line. The new C-Class was launched by Mr. Michael Jopp, Vice President, Sales & Marketing, Mercedes-Benz India, the C 220 d will be available across all the Mercedes-Benz dealerships in the country and the C 300 d will be available in Q4, 2018.
Mr. Michael Jopp, Vice President, Sales & Marketing Mercedes-Benz India said,
Introduction of fascinating products and their continuous honing has been key to our success and with the launch of the new C-Class, Mercedes-Benz yet again set a very high benchmark in the luxury sedan segment. This model update is the biggest in the history of the C-Class. In total, we have changed some 6,500 components, more than half the number of components in an average C-Class sedan. The C-Class we launched today is the sportiest and most dynamic of all time and it perfectly underlines its positioning of ‘Never Stop Improving’. The new C-Class is loaded with a variety of technologies and features that enhance driving pleasure, and offer unmatched luxury. We are confident that these enhancements will add a dash of athleticism and uniqueness to one of the most popular models in Mercedes-Benz’s rich product portfolio.
He further added,
Selling over 30,500 units since its inception in India, the C-Class has been one of the best-selling luxury sedans for the Indian market and remains a key contributor to our continued success in the market. With a young and attractive product portfolio, a qualitative network that is expanding and remains a benchmark of luxury experience, a delightful customer service and carefully curated innovative brand outreach programmes; we are glad to be the most preferred choice for a luxury car buyer today. We are glad that our customer centric strategy for India is on the right track and paying results.
Technical specifications of the new Mercedes-Benz C-Class
Mercedes-Benz C 300d AMG Line Key Highlights
- All new EU6 engine with higher power and torque
- AMG Line exterior with 18-inch rim design
- AMG Line interior with new generation flat-bottom steering wheel
- Multibeam LED headlamps
- All new telematics NTG 5.5 with 10.25-inch screen media display
- Smartphone integration package
- Ambient lighting with 64 colours
- Anthracite open-pore oak wood trim elements
Mercedes-Benz C 220d Progressive Key Highlights
- All new EU6 engine (C 220d) with higher power and torque
- New alloy wheel design
- New generation steering wheel
- All new telematics NTG 5.5 with 10.25-inch screen media display
- Smartphone integration package
- Ambient lighting with 64 colours
- Brown open-pore walnut wood trim
Mercedes-Benz C 220 d Prime Key Highlights
- All new telematics NTG 5.5 with 10.25-inch screen media display
The interiors of the C-Class have been significantly enhanced with a new 10.25 inch media display screen and new generation telematics, NGT 5.5 smartphone integration adding better appearance and connectivity in line. The AMG Line interior in the C 300d exudes a more visible and tangible sense of sportiness in this variant, while the expressive body styling of AMG lends the exterior of the C-Class a sporty, exclusive touch. The AMG Line interior in this variant will be available in Saddle Brown and Black upholstery options. The new C-Class range is priced as follows –
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