India’s most desirable luxury car maker Mercedes-Benz today announced strong sales momentum in the January-September 2023 period, delivering 12,768 new cars to customers. With a growth of 11% YTD, Mercedes-Benz continued to witness all-round demand for its products, despite facing supply challenges in Q3. The strong customer preference for the brand is driven by an attractive product portfolio and a seamless omni-channel customer journey experience, created with ‘Retail of the Future’ business model. The first sustained demand for both new and existing products across entry and core segment was key in driving sales momentum in January-September 2023.
The demand for high-end Mercedes-Benz, AMG and EQS models belonging to the TEV segment continued to remain strong, contributing approximately 25% of Mercedes-Benz’s sales volume in the first nine months of the year. Mercedes-Benz’s BEV portfolio comprising the EQB, EQE 500 SUV and the updated EQS 580 luxury sedan, continued their customer preference.
Jan-Sep 2023 sales highlights:
- Demand for the TEV segment continues with GLS, S-Class, S-Class Maybach, GLS Maybach, AMGs and EQS witnessing top customer preference
- The LWB E-Class remained the highest selling model for Mercedes-Benz India
- Very high demand for the newly launched GLC SUV, despite global supply constraints for the model
- The New A-Class and the C-Class continue their strong market demand, contributing significant volumes for the sedan segment
Sustainability Fest: An awareness drive on sustainability
As the world celebrates “sustainability day” on 26th October, Mercedes-Benz has dedicated October as the ‘Sustainability Month’ with innovative initiatives planned to raise awareness on the topic of sustainability and sustainable practices.
Mercedes-Benz is hosting Golf Tournaments & Dinners with Michelin Star chefs across cities which provides an opportunity to engage customers and make raise awareness about Mercedes-Benz’s sustainability goals and create thought provoking conversations on the future of mobility.
Mercedes-Benz is also supporting loyal customers who are keen to flip the switch from their ICE vehicles to BEV, offering them Sustainability Loyalty Bonus for their transition into an EV. In addition, Mercedes-Benz will support with 50% of the road tax for any EQB, EQS and EQE SUV sold in October. The 50% support on the road tax is for those states where road tax is applicable at the time of registration of electric vehicles.
Mr Santosh Iyer, Managing Director & CEO, Mercedes-Benz India said:
“Strong desirability for Mercedes-Benz cars buoyed our January-September sales momentum. However, we were not able to supply as per the full market potential, especially for new products like the GLC; though we are making every effort to fulfil customer expectations, despite current supply chain challenges. We thank our customers, patiently waiting for their Three-Pointed Star. The TEV segment continues to grow in customer preference with up to 22% YTD growth, comprising 1 out of every 4 Mercedes sold in India. The launch of EQE SUV has also been successful giving fillip to our electric offering. Mercedes-Benz is hosting ‘Sustainability Fest’ in October for customers to enhance their awareness and interest for our sustainability ambitions.”
“We are excited that Mercedes-Benz remains the most desirable luxury brand in India, and we are doing everything possible to fulfil our customers’ expectations and wishes. In continuation of curating the best customer experience, we are embarking on an exclusive partnership with NMACC, offering our customers bespoke experiences from the world of exclusive art and culture. Our customers are connoisseurs of the ‘extraordinary’ and through our association with NMACC, they will now have an elevated experience and exclusive access to world renowned artists and avantgarde eclectic art shows at NMACC.”
Highlights
- With 12, 768 units, Mercedes-Benz January-September 2023 volume grew by 11% (Jan-Sep 22: 11,469)
- High demand for TEVs comprising S-Class, Mercedes-Maybach, AMGs and EQS in Jan-Sep ’23 period, that grew up to 22%, comprising 25% of YTD sales
- Robust sales performance continues for the ‘Core Luxury’ segment comprising key products like C-Class, LWB E-Class, GLC and GLE SUV
- Strong festive demand owing to new portfolio, positive customer sentiments, strong market fundamentals, despite facing supply disruptions
- Supply-chain bottleneck, constrained availability of key SUVs like the GLA, GLC, and GLS
- Mercedes-Benz also collaborates with NMACC to offer its customers exclusive experiences from the world of art, culture, fashion and luxury
- Rolls-out ‘Sustainability Fest’: One-of-its kind customer engagement initiative, focusing on creating deeper awareness about Mercedes-Benz’s sustainability goals and practices towards a sustainable future
- Sustainability Fest’ offers a host of unique customer benefits: Sustainability Loyalty Bonus,50% Road Tax Support in those states where road tax is applicable at the time of EV registration, Free Charging for all EV users in the network, throughout October
You can add more to this story by commenting below.
