India’s most desirable luxury carmaker, Mercedes-Benz, today expanded its footprint in Patna with the city’s first-ever luxury car showroom, Landmark Cars. This inauguration marks a significant milestone in Mercedes-Benz’s journey in India. The expansion in Patna is integral to Mercedes-Benz’s ‘Go to Customer’ strategy, driven by soaring customer aspirations and strong preferences for a luxury marque like Mercedes-Benz. Patna is recognized as an emerging market with significant growth potential for Mercedes-Benz India in the long term.
Santosh Iyer, Managing Director and CEO, Mercedes-Benz India, expressed his delight. He stated,
“We are delighted to inaugurate Patna’s first-ever luxury car showroom, marking a significant milestone in Mercedes-Benz’s India journey. Patna represents the evolving aspirations of new-age customers in Patna, with a growing appetite for luxury products, services and experiences.” Mr. Iyer added, “As part of our ‘Go-to customer’ strategy, Mercedes-Benz’s presence in Patna underlines the rising demand for our vehicles, driving us closer to discerning customers in the region. We are confident our long-standing partner Landmark Cars, will deliver a world-class customer experience that reflects the values of the Three-Pointed Star in Patna.”
Patna’s Premier Luxury Automotive Destination
Group Landmark operates the new luxury 3S (Sales, Service, Spares) facility, bringing Mercedes-Benz’s renowned sales and service offerings closer to customers in the region. Spanning a massive 16,500 sq. ft., this world-class facility reinforces Mercedes-Benz’s promise to unlock the desire of customers across key emerging markets. It brings world-class luxury products and services closer to the affluent customers in Patna.
The facility showcases cutting-edge architecture and digital enhancements, adhering to Mercedes-Benz’s global guidelines. It also features a Top-End Vehicle Lounge, Exclusive Hospitality, and a Dedicated Handover Bay. The entire Mercedes-Benz model lineup can be displayed, including top-end luxury vehicles such as the S-Class, Mercedes-Maybach, and the AMG range of performance cars.
This facility also includes a 60 kW DC Fast Charger, notably open to all EV owners in the city. Dedicated customer lounges and personalized consultation areas ensure a luxurious and seamless buying experience. Landmark Cars is equipped with state-of-the-art service facilities and trained technicians to ensure top-notch customer service support. Its strategic location ensures convenient access and a prominent brand presence.
A Strategic Expansion into Emerging Markets
With the inauguration of Landmark Cars in Patna, Mercedes-Benz moves closer to its customers with comprehensive sales and service offerings, establishing a strong presence in markets with future growth potential. This facility marks a significant milestone in Mercedes-Benz’s strategy to expand its footprint in emerging markets. As part of its broader growth plan, the brand will continue to strengthen its presence in high-potential markets, including Kanpur and Varanasi. Mercedes-Benz has already inaugurated luxury showrooms in other emerging markets like Agra and Jammu.
Mercedes-Benz is now present in 50 cities across India, boasting a strong network of over 125 luxury touchpoints.
Sanjay Thakker, Chairman and Executive Director, Group Landmark, shared his excitement. He said, “We are excited to introduce Mercedes-Benz’s world-class luxury experience to Patna, a city known for its rich history, cultural heritage and a growing appetite for luxury products and experiences.” He also added, “This new facility seamlessly fuses modern elegance with cutting-edge digital innovations to provide an immersive customer journey. From personalized consultations and exclusive hospitality to top-tier customer service support, Landmark Cars Patna offers an unmatched luxury experience to our patrons.”
Frequently Asked Questions (FAQs)
Q1: Where is Mercedes-Benz’s first luxury showroom in Patna located? A: Mercedes-Benz’s first luxury showroom in Patna, named Landmark Cars, is located in Patna, Bihar.
Q2: What is the total area of the new Mercedes-Benz showroom in Patna? A: The new luxury facility in Patna spans a massive 16,500 sq. ft.
Q3: What services does the new ‘Landmark Cars’ facility in Patna offer? A: The facility is a 3S (Sales, Service, Spares) facility, offering vehicle sales, dedicated customer service support, and a 60 kW EV fast-charging facility.
Q4: Does the new showroom in Patna have an EV fast charger, and is it accessible to non-Mercedes-Benz owners? A: Yes, the facility features a 60 kW DC Fast Charger, which is open to all EV owners of the city.
Q5: How many cities does Mercedes-Benz currently have a presence in across India? A: Mercedes-Benz is now present in 50 cities across India, with a network of over 125 luxury touchpoints.
Q6: What Mercedes-Benz models can be displayed at the new Patna showroom? A: The showroom can display the entire Mercedes-Benz model lineup, including top-end luxury vehicles comprising the S-Class, Mercedes-Maybach, and the AMG range of performance cars.
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