Lexus India has officially commenced the deliveries of its fifth-generation RX luxury SUV. The five-seater SUV was first showcased in India at the Auto Expo 2023 earlier this year, and bookings for it started on the same day. The response for the RX at the Auto Expo was very encouraging, further highlighting its popularity and desirability.
The Lexus RX with its captivating design, cutting-edge technology, and exceptional performance generated significant interest among car enthusiasts and luxury vehicle connoisseurs across the country. The next generation of Lexus RX is poised to be a pioneer in the automotive industry, blending cutting-edge electrified technology with its exceptional features. Discerning RX customers not only comprehend the significance of these advancements but also deeply value and appreciate them. With its sculpted lines, remarkable LED illumination, and bold, iconic accents, the RX stands out with its striking exterior design. Inside, the RX offers a spacious and luxurious interior that combines high-quality materials, advanced technology, and meticulous craftsmanship. The Lexus RX comes with Tazuna Driver’s cockpit design, a space that allows the driver to have a deeper, more intuitive connection with the car, enabling them to control it as intended and providing features like heated and ventilated seats, ambient lighting, and a multimedia display enhance comfort and convenience. Whether exploring the city or embarking on a long journey, the Lexus RX sets the standard for luxury crossovers, providing an unparalleled driving experience. The RX is equipped with the latest LS3.0+ safety features, ensuring peace of mind on the road.
Moreover, Lexus India witnessed good demand for the RX in the entire Asia Pacific region with more than 30% of its APAC sales being contributed by Lexus India. This positive response from the Indian market is a testament to the RX’s exceptional qualities and its ability to meet the discerning needs of customers in the region.
Speaking on the occasion, Mr. Naveen Soni, President, Lexus India said,
“We are delighted by the overwhelming response that we have received from our guests for the new Lexus RX. In fact, new RX bookings from January to June 2023, is more than double of what we have sold in the last five years. This only reaffirms our commitment to delivering exceptional experiences as we are confident that the RX will pioneer a new segment in the luxury SUV space with its innovative product offering, breathtaking design, and thrilling performance.
We are trying our best to begin dispatches of the RX 500 shortly too. We appreciate the trust and faith our guests have placed in the brand and would like to thank them for their patience and understanding”,
he added.
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