In celebration of Children’s Day, Nissan Motor India organized a unique nationwide initiative, the “Nissan Little Champs”. This interactive, educational, and fun-filled experience was hosted across Nissan service centers in India, aimed at inspiring the next generation of automotive enthusiasts.
The event welcomed children aged 10 to 15 years from existing Nissan families, offering them a safe, hands-on learning experience. A total of 1,304 children from Nissan families across India participated in the engaging lineup of sessions.
Saurabh Vatsa, Managing Director, Nissan Motor India, stated that the initiative was curated to bring children closer to the exciting world of Nissan cars through experiential learning, while simultaneously strengthening the bond with Nissan families.
Three Interactive Learning Modules
The “Nissan Little Champs” program was structured around three key interactive modules designed to spark curiosity about the world of automobiles:
- “Do You Know?” – Car Basics Explained: A simple, hands-on segment using visual aids to explain how core components like car engines, brakes, and tyres work.
- “Know Your Nissan” – Learn from the Brand: Participants learned about car safety tools, Nissan’s innovation journey, and fun facts that highlighted Nissan’s global legacy.
- “Walk Around” – Explore the Nissan Service World: A guided tour of the service workshop, including the inspection bays and paint booths, helped children connect automotive concepts to real-life operations, emphasizing safety and teamwork.
The day concluded with a celebration ceremony where each participant received a Certificate of Participation and a Nissan-branded goodie.
Commitment to Community and Future
The “Nissan Little Champs” initiative embodies Nissan’s broader, long-standing commitment to empowering children through access to healthcare, nutrition, and education.
- Healthcare: Nissan previously partnered with Smile Train India, supporting 290 free cleft surgeries for children from economically weaker sections.
- Nutrition: In collaboration with The Akshaya Patra Foundation, Nissan provided over 50 lakh nutritious meals to 49,000 government school students in New Delhi.
Looking ahead, Nissan is also preparing for the upcoming launch of its new global C-SUV, the Nissan Tekton, which will be introduced in India next year. This focus on community and future products reaffirms the brand’s ethos of making a positive difference.
Frequently Asked Questions (FAQs)
What was the ‘Nissan Little Champs’ initiative organized for? The initiative was an interactive, educational, and fun-filled experience organized for Children’s Day.
How many children participated in the event across India? A total of 1,304 children from Nissan families across India participated in the sessions.
Where was the ‘Nissan Little Champs’ event held? The event was hosted across Nissan service centers nationwide.
What recent CSR initiatives has Nissan been involved in to support children? Nissan has partnered with Smile Train India (for cleft surgeries) and The Akshaya Patra Foundation (for mid-day meals).
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