Ola Electric Launches #EndICEAge Campaign with Benefits Worth Over Rs 20,000
Ola Electric has officially launched its nationwide #EndICEAge campaign, designed to accelerate India’s shift from traditional internal combustion engine (ICE) two-wheelers to electric mobility. The initiative highlights the rising costs and inconvenience of petrol dependence, urging riders to adopt electric vehicles for a smarter and more economical commute.
Limited-Period Offers Ending March 16
To catalyze this shift, Ola Electric is offering substantial incentives for buyers.
- Customers purchasing a new Ola S1 scooter or Roadster motorcycle can avail of benefits worth over Rs 20,000.
- These special offers are available for a limited window of three days, ending on March 16, 2026.
- The package includes a direct cash discount of Rs 10,000.
- It also features an extended 8-year battery warranty, which is valued at up to Rs 15,000, ensuring long-term peace of mind.
The #EndICEAge Social Initiative
In a unique move to emphasize the cost of petrol, Ola Electric has introduced a social media initiative alongside the discounts.
- Customers who purchase a new Ola electric two-wheeler between now and March 16, 2026, are invited to participate.
- Buyers can upload their petrol bills from the previous month to social media platforms.
- Participants must tag Ola Electric and use the hashtag #EndICEAge to qualify.
- Every day during the campaign, the company will select three standout entries and refund those customers’ petrol expenses by adjusting the amount against their vehicle payment.
Expanded Vehicle Portfolio and Champions Edition
Ola Electric continues to expand its mass market and premium offerings to suit various budgets.
- The mass-market Gen 3 S1 X line is available in 2kWh, 3kWh, and 4kWh configurations, priced at Rs 82,999, Rs 98,999, and Rs 114,999, respectively.
- The premium S1 Gen 3 scooters range from the S1 Pro at Rs 1,24,999 for the 3kWh model, up to the S1 Pro+ 5.2kWh at Rs 1,90,338.
- The Roadster motorcycle portfolio starts at Rs 79,999 for the 2.5kWh Roadster X and reaches Rs 1,89,999 for the 9.1kWh Roadster X+.
- Additionally, Ola has announced a limited Champions Edition of its flagship 4680 Bharat Cell powered S1 Pro+ and Roadster X+ to celebrate India’s third ICC Men’s T20 World Cup victory, available until the end of April 2026.
Frequently Asked Questions (FAQs)
When does the Ola Electric #EndICEAge offer expire? The limited-time campaign and its associated benefits are available for three days and will conclude on March 16, 2026.
What is included in the Rs 20,000 benefit package? The promotional package includes a Rs 10,000 cash discount and an extended 8-year battery warranty that is valued at up to Rs 15,000.
How can I participate in the petrol bill refund initiative? Customers who purchase an Ola electric two-wheeler before March 16, 2026, can upload their last month’s petrol bill to social media, tag Ola Electric, and use the hashtag #EndICEAge. Three daily winners will have their petrol expenses adjusted against their purchase payment.
Which vehicles are eligible for the #EndICEAge benefits? The campaign benefits apply to customers purchasing a new Ola S1 scooter or a Roadster motorcycle.
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