Piaggio Vehicles Pvt Ltd (PVPL), a 100% subsidiary of the Italian Piaggio Group, marked its 25th year in India with a series of new product introductions for Vespa and Aprilia scooters. With a goal to establish a well-defined segmentation in the scooter category, Piaggio is introducing scooters designed to cater to the evolving Indian rider. The new scooters will offer options for Touring, Cruising, Luxury, and Racing.
Aprilia – Setting New Benchmarks for Performance and Cruising
The entire range of Aprilia scooters in 2023 will now be equipped with a new, high-performance i-get engine that delivers improved acceleration and grade ability. These scooters will set the industry benchmark for performance, acceleration, and agility.
The Aprilia SR range of high-performance scooters will include the Aprilia Typhoon, designed for aspiring racers. With best-in-industry acceleration, riders can easily win signal-to-signal races.
The new Aprilia SXR range is all set to present new cruising possibilities as a high-performance maxi scooter. Designed for stability at higher speeds and tested on multiple roads, the Aprilia SXR range will allow the rider to cruise comfortably on all roads and altitudes, and make it a fun companion for their explorer spirit.
Vespa – Introducing Luxury Scooters for the Evolved Rider
A new Vespa edition 2023 model will be introduced for young Vespa lovers who want to stand out and feel distinctive. The new Vespa edition will be recognizable with its stylish dual-tone color palette.
The all-new Vespa Touring edition has been designed for explorers and creators. Vespa Touring will allow creators and travelers to explore new avenues and also use it to carry their equipment and carry-ons for quick getaways during weekends.
The existing range of iconic and stylish Vespa products will also be introduced in fresh color palettes in 2023. Piaggio recently introduced the limited edition Vespa SXL Sport and a new Racing 60s for consumers who always choose class and are sports enthusiasts at heart.
Customers can look forward to a completely fresh line of the Vespa in 2023 with new product launches, engine upgrades, and new color introductions.
Piaggio Group’s Focus for the Future
Speaking on the occasion, Mr. Diego Graffi, Chairman and Managing Director, Piaggio Vehicles Pvt Ltd., said,
“In 25 years of operation in India, our business and growth have risen tremendously, and India has evolved to be a world-class hub of manufacturing and development. We have a range of new 2-wheelers planned for 2023 that cater to evolved riders through high quality and performance.”
Mr. Davide Zanolini, Executive Vice President of Marketing & Communication at Piaggio Group, added,
“As we continue to evolve and define India’s two and three-wheeler industry, our focus for the future is to establish clear segmentation in scooters in India. We believe India is ready to explore the full potential offered by scooters and see them beyond just a means of transportation.”
Piaggio entered India in the year 1998 with its commercial 3-wheelers under the Apé brand. In the year 2012, it disrupted the scooter market with the introduction of its iconic Vespa line of luxury scooters and advanced 125cc and 150cc engines; capacities unheard of then in the scooter segment in India. The company created the performance scooter genre in 2016 with the introduction of the Aprilia SR 125 and 150. In 2021, it introduced India’s first line of maxi-scooters with the Aprilia SXR 125 and SXR 160. Currently, the company also sells fully built units of the Moto Guzzi V85 TT and the Aprilia 660 and 1100 range in India.
In conclusion, Piaggio is marking its 25th year in India with a fresh line-up of 2-wheelers that cater to the evolving Indian rider. With a focus on performance, cruising, and luxury, Piaggio is committed to shaping the mobility fabric of India and exploring the full potential offered by scooters.
