Royal Enfield has announced the fifth season of its global creative platform, #ArtOfMotorcycling, under the theme of “Cine-Verse”. What began in 2020 as a grassroots initiative has evolved into a worldwide forum that uses motorcycling as a muse for art, design, and cultural conversation. This year, the platform is expanding its reach to include 12 regions, inviting illustrators, photographers, graphic artists, and other creative professionals from across continents to participate.
A Director’s Brief: Creating Your Own Movie Poster
For this year’s creative challenge, participants are placed in the director’s chair. They are tasked with creating an original movie poster that features both themselves and their Royal Enfield motorcycle. The brief is open to any genre, from action thrillers and romance to comedy, noir, or fantasy. The core challenge lies in condensing a complete narrative into a single, powerful image that captures the essence of cinematic flair and the enduring spirit of the motorcycling lifestyle.
Nurturing Young Talent and a Global Jury
A major new addition for this season is the AOM Young Talent category, specifically for artists aged 11–18. This category gives young creators the same brief and the opportunity to have their work showcased at Motoverse alongside international and seasoned artists.
The entries will be judged by a distinguished global jury. The panel includes:
- Harun Robert (Rob): An artist, designer, and television personality widely known for his work on the Pogo TV show M.A.D..
- Raj Khatri: A creative professional with over 22 years of experience who has designed more than 500 official movie posters, including key art for films like Baahubali and Jodha Akbar.
- Diana Ordóñez: A renowned urban artist from Bogotá, Colombia, whose work blends graffiti, street art, surrealism, and mystical elements in vibrant murals.
- Muchlis Fachri (Muklay): An Indonesian visual artist with a vibrant pop-culture sensibility rooted in street art and bold graphic design.
The jury members will not only evaluate the submissions but will also create their own interpretations of the “Cine-Verse” brief, with their original works being developed into exclusive merchandise for the season. They will also lead mentorship sessions for the shortlisted finalists.
A Growing Global Platform
The #ArtOfMotorcycling platform has grown significantly in ambition and reach. Season 4 of the competition saw over 42,000 entries from 12 countries. It culminated in a showcase of more than 200 works at Motoverse, and the platform engaged over 23.6 million people worldwide, generating more than 10.4 million interactions.
Entries for the new season can be submitted in either hand-drawn or digital formats under the AOM Regular or AOM Young Talent categories. Up to 100 works will be shortlisted and sent to the global jury for final evaluation. Winning artists will receive an all-expenses-paid trip to Motoverse 2025 in Goa, where their creations will be unveiled at the AOM Arena.
Frequently Asked Questions (FAQs)
1. What is the theme for Royal Enfield’s Art of Motorcycling Season 5? The theme for Season 5 of the #ArtOfMotorcycling platform is “Cine-Verse”.
2. Who are the jury members for this season? The global jury includes Harun Robert (Rob), Raj Khatri, Diana Ordóñez, and Muchlis Fachri (Muklay).
3. What new category has been introduced in this season? A new category called AOM Young Talent has been launched specifically for artists aged 11–18.
4. What is the creative challenge for participants? Participants are challenged to envision themselves as the main character in a film and design an original movie poster featuring themselves and their Royal Enfield motorcycle.
5. How many entries and engagement did the previous season receive? Season 4 received over 42,000 entries from 12 countries, with a global engagement of 23.6 million people.
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