Royal Enfield Forges Historic Partnership with Flipkart, Making Motorcycles More Accessible Than Ever
In a landmark move to bring the “pure motorcycling” experience closer to a new generation of digital-first customers, Royal Enfield has announced its partnership with Flipkart, India’s homegrown e-commerce marketplace. This collaboration marks the first time that Royal Enfield’s entire 350cc motorcycle portfolio will be available on an e-commerce platform, making the purchase of an iconic motorcycle just a click away.
Starting September 22, 2025, customers in five key cities—Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai—can purchase their favorite Royal Enfield motorcycle from the comfort of their home. The customer journey for delivery and after-sales support will be seamlessly fulfilled by their preferred Royal Enfield authorized dealer in these cities, ensuring a personal and hassle-free experience.
Convenience and Benefits for a New Generation of Riders
This partnership is a testament to Royal Enfield’s mission to make its motorcycles more accessible to a wider audience. Customers who purchase their favorite 350cc motorcycle on Flipkart will also receive full GST benefits, which will be applicable from September 22, 2025. The partnership also offers a range of flexible payment options, making the purchase of a Royal Enfield more convenient and affordable.
B. Govindarajan, Managing Director – Eicher Motors Ltd., & CEO – Royal Enfield, commented on the partnership, stating,
“Partnering with Flipkart allows us to meet today’s digital-first customers where they are requiring a simple, convenient way to explore and purchase their motorcycles online”. He added that this move provides “flexibility & convenience in the purchase journey, while ensuring the final handover through our authorised dealer partners keeps the experience personal, seamless, and true to Royal Enfield”.
Royal Enfield’s 350cc Portfolio on Flipkart
For the first time, Royal Enfield’s entire 350cc portfolio will be available on a single e-commerce platform. This includes a wide range of iconic models, each with its own unique character and purpose-built design:
- Bullet 350
- Classic 350
- Hunter 350
- Goan Classic 350
- New Meteor 350
Check: Price List of Royal Enfield 350cc Motorcycles after GST Cut.
This comprehensive portfolio ensures that every enthusiast can find a motorcycle that fits their personality and riding style, all with the convenience of online shopping.
FAQs
Q: Which Royal Enfield motorcycles will be available on Flipkart? A: Royal Enfield’s entire 350cc portfolio, which includes the Bullet 350, Classic 350, Hunter 350, Goan Classic 350, and the new Meteor 350, will be available.
Q: In which cities can I purchase a Royal Enfield motorcycle from Flipkart? A: The service will be available in Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai.
Q: When does the partnership with Flipkart begin? A: The Royal Enfield motorcycle range will be available on Flipkart starting from September 22, 2025.
Q: Will I get GST benefits on my purchase? A: Yes, customers who purchase their motorcycle on Flipkart will get full GST benefits, applicable from September 22, 2025.
Q: How will delivery and after-sales support be handled? A: The delivery and after-sales support will be handled by your preferred Royal Enfield authorized dealer in the listed cities.
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