Stellantis Strengthens Indian Retail Network with New Jeep and Citroën Brand House in Goa
The automotive retail landscape in the western region of India has experienced a significant upgrade. Stellantis India has officially announced the inauguration of its Stellantis Brand House (SBH) format dealership in Goa, operating under Caculo Motors. This strategic launch, dated March 31, 2026, reinforces the commitment of Stellantis to delivering future-focused, phygital customer experiences.
The inauguration ceremony of this impressive new 3S facility was graced by the Hon’ble Chief Minister of Goa, Dr. Pramod Sawant. He was joined by key automotive leaders, including Shailesh Hazela, Managing Director and CEO of Stellantis India, and Manoj M. Caculo, Chairman & Managing Director of the Caculo Group. This new development is poised to elevate the vehicle purchasing and servicing journey for automotive enthusiasts across the state.
A Modern Phygital Retail Experience
The newly launched facility introduces a highly innovative dual-brand retail format. By bringing together the celebrated Jeep and Citroën brands under a single roof, the Stellantis Brand House in Goa delivers a modern, immersive retail experience that is specifically tailored to meet evolving customer expectations.
In today’s fast-paced digital world, consumers demand both convenience and tangible interaction. Stellantis addresses this by designing the facility as a seamless phygital ecosystem. This advanced setup enables customers to thoroughly explore, engage, and transact across both digital and physical touchpoints, ensuring convenience, transparency, and a high degree of personalization throughout their buying journey.
State-of-the-Art Facility Highlights
The newly inaugurated Goa SBH provides comprehensive services and state-of-the-art amenities designed to maximize customer satisfaction. Key highlights of the facility include:
- A spacious, customer-friendly showroom spread over an expansive 4000 square meters.
- Full Sales, Service, and Spares support covering the entire portfolio of both Jeep and Citroën.
- A 10-bay service workshop that is fully equipped for handling both routine and specialized vehicle maintenance.
- Highly trained technical teams operating modern diagnostic tools to ensure vehicle longevity and safety.
- A seamless digital showroom experience that bridges the gap between online browsing and offline purchasing.
Strategic Importance of the Goan Market
The introduction of this SBH facility significantly strengthens Stellantis India’s presence in a high-potential lifestyle and youth-driven market. Geographically, the location strategically brings Jeep and Citroën’s product range and customer-centric services much closer to consumers spanning both North and South Goa.
The Goa SBH perfectly reinforces Stellantis’ multi-brand commitment to serving highly diverse mobility needs. The brands featured in the facility complement the distinct lifestyle of the region:
- Jeep brings over 80 years of legendary heritage, embodying freedom, capability, and adventure, which naturally resonates with Goa’s active outdoor culture, trail-friendly terrain, and tourism-driven mobility needs.
- Citroën brings a century-long tradition of comfort, innovation, and humancentric design, appealing strongly to discerning customers in Goa who value dependable mobility, road comfort, and modern styling.
Together, Jeep and Citroën offer the people of Goa a comprehensive automotive portfolio. From rugged SUVs built for exploration to comfort-driven family vehicles and EVs, the dealership is geared to suit various lifestyle, personal, and business requirements across the state.
Perspectives from Industry Leaders
During the inauguration, the Hon’ble Chief Minister of Goa, Dr. Pramod Sawant, highlighted the historical significance of the partnership. He extended his congratulations to the Caculo family on completing 100 remarkable years in the automobile industry. Dr. Sawant noted that the family’s contribution has opened immense opportunities in the state, and their ability to make global brands accessible reflects the rising purchasing capacity of the people in Goa. He further stated that the growing automobile sector in Goa is paving the way for new brands to enter the market.
Shailesh Hazela, CEO and Managing Director of Stellantis India, emphasized the importance of the region. He described Goa as an important and evolving market populated by customers who deeply value comfort, reliability, design, and capability. Hazela noted that the partnership with the Caculo Group ensures customers have seamless access to the comfort-first approach of Citroën and the adventure DNA of Jeep.
Adding to this sentiment, Mr. Manoj M. Caculo, Chairman & Managing Director of the Caculo Group, reiterated the group’s dedication. He expressed pride in partnering with Stellantis to bring global expertise and a customer-first philosophy to the state, noting that the modern SBH facility reflects their ongoing dedication to offering world-class automotive experiences.
This facility marks another crucial milestone in Stellantis’ journey to build a robust, future-focused ecosystem that perfectly resonates with the aspirations of Indian consumers.
Frequently Asked Questions (FAQs)
What brands are available at the new Stellantis Brand House in Goa? The new Stellantis Brand House in Goa features a dual-brand retail format offering the full portfolios of both the Jeep and Citroën brands under one roof.
Where is the new dealership located and who operates it? The dealership is located in Goa and is operated by Caculo Motors. It caters to customers across both North and South Goa.
What are the key service features of the new Goa facility? The facility is a 3S setup offering full Sales, Service, and Spares support. It includes a 4000 square meter showroom, a 10-bay service workshop for routine and specialized maintenance, trained technical teams, and modern diagnostic tools.
Who inaugurated the new Stellantis facility in Goa? The inauguration ceremony was graced by the Hon’ble Chief Minister of Goa, Dr. Pramod Sawant, alongside Shailesh Hazela (Managing Director and CEO, Stellantis India) and Manoj M. Caculo (Chairman & Managing Director, Caculo Group).
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