Suzuki Motorcycle India Pvt. Ltd. (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, has launched its renewed ‘Apparel and Merchandise’ collection for 2023. The lifestyle collection will be available at all Suzuki Premium two-wheeler dealerships across India.
Creating a World for Motorcycle Enthusiasts
The launch of the ‘Apparel and Merchandise’ collection aims to solidify Suzuki Motorcycle India’s position as a motorcycle brand in the country. The collection focuses on creating a world for motorcycle enthusiasts and includes premium lifestyle products designed to be aspirational for the Gen-Z and millennial generation.
According to Mr. Devashish Handa, Executive Vice President, Sales, Marketing and After Sales, Suzuki Motorcycle India Pvt. Ltd.,
“Our mission is to provide an enhanced premium ambience and offer products that appeal to all enthusiasts. We aim to create a Suzuki World for all motorcycle and lifestyle enthusiasts.”
Taking Inspiration from Hayabusa and the Lifestyle of Motorcycle Enthusiasts
The renewed collection draws inspiration from the iconic Hayabusa and the lifestyle of a motorcycle enthusiast. It includes apparel and merchandise such as t-shirts, jackets, helmets, backpacks, keychains, and more.
Bike Zone Dealerships
Suzuki Motorcycle India has been ruling the hearts of motorcycle enthusiasts in India with its legendary motorcycles, including Hayabusa and Katana. The company has introduced exclusive ‘Bike Zone’ dealerships in Delhi, Pune, Thane, Bengaluru, Surat, and Kerala to further enhance the buying experience of all motorcycling aficionados.
Availability
The 2023 ‘Apparel and Merchandise’ collection will be available across all Suzuki Premium two-wheeler dealerships starting from March 3rd, 2023.
Conclusion
Suzuki Motorcycle India’s renewed ‘Apparel and Merchandise’ collection for 2023 is a premium lifestyle range designed to be aspirational for the Gen-Z and millennial generation. The launch aims to create a world for motorcycle enthusiasts and solidify the company’s position as a motorcycle brand in India. The collection draws inspiration from Hayabusa and the lifestyle of a motorcycle enthusiast and will be available across all Suzuki Premium two-wheeler dealerships starting from March 3rd, 2023.
