Tata PUNCH launched in India at Rs 5.49 lakhs

Tata Motors, India’s leading automobile brand, today launched its latest offering in its ‘New Forever’ range of SUVs, Tata Punch, India’s first sub-compact SUV and the recipient of the much-coveted Global NCAP 5-star rating (16.453) for adult occupant protection and 4-star rating (40.891) for child occupant protection. With several industry-first features up its sleeves, the Tata PUNCH reinforces the four core pillars that define all Tata SUVs- Stunning Design, Versatile and Engaging Performance, Roomy and Spacious Interiors, and Absolute Safety. It will now be available for deliveries over 1000 Tata Motors showrooms nationwide, at a starting price of Rs. 5.49 Lakhs (ex-showroom Delhi).

Speaking at the launch of this exciting new offering, Mr. Shailesh Chandra, President – Passenger Vehicles Business Unit (PVBU), Tata Motors, said:

“With PUNCH, we have created entirely new category altogether to address a growing need for a small-in-size cars with a true SUV character. Designed under Impact 2.0 design language, the PUNCH is stunning, bold SUV. It’s tall stance, high ground clearance andcommanding driving position provide an exhilarating driving experience even while navigating all the unexpected challenges that Indian roads throw one’s way. The class leading comfort, advanced infotainment and connectivity match the high expectations of the increasingly discerning Indian car-buyers. Even ahead of its launch, the PUNCH has already got off to a great start by bagging the GNCAP 5-star rating for safety. This is a proud moment for us not only as an entity but also as an Indian carmaker as we continue to deliver on our promise of safety with almost every new product in the market. We are extremely confident that with the kind of differentiation, the feature package and the absolute safety the PUNCH has to offer, it will definitely make its mark in the dynamic Indian car market in the days to come.”

Tata Motors Design Studios in India, UK, and Italy collaborated to design this unique vehicle which was further engineered and developed by Tata Motors India team to herald the creation of India’s first sub-compact SUV, addressing a growing customer need for a small in size but large in space SUV. Built on the proven and modern Agile Light Flexible Advanced (ALFA) Architecture, the PUNCH incorporate several industry first innovations to enhance both functionality and driving pleasure. Furthermore, in a departure from the conventional industry practice of trims, Tata Motors has adopted a new age, human centric approach in developing the PUNCH family. It will be available both in Manual (MT) and Automatic (AMT) transmission options, in 4 distinct personas with – Pure, Adventure, Accomplished and Creative, to cater to the varied lifestyle of its customers.

The Pure persona has been designed for customers who appreciate minimalism and simplicity and prefer functionality without any complications. The Adventure persona caters to the customers who have a streak of adventure and love for the great outdoors. The Accomplished persona is for the city dweller who loves to make a style statement with host of features to complement the customers’ active metro life. Finally, the Creative persona is tailor-made for the digital natives, prefer information at their fingertips and is stacked with features to sync with this customer’s tech-savvy lifestyle. In addition, customers can mark their PUNCH by choosing from 7 vibrant colours and further personalize it with the Rhythm and Dazzle customization packs, in tune with their personality.