In a defining moment for the Indian esports industry, NODWIN Gaming, a leader in youth entertainment and esports, has announced a historic partnership with American electric vehicle manufacturer Tesla. For the first time, Tesla is collaborating with an Indian esports tournament, showcasing its presence at the Grand Finals of the Battlegrounds Mobile India Masters Series (BGMS) Season 4.
The Grand Finals, which will bring together the country’s top 16 teams for a high-octane LAN final from September 12 to 14, will feature the new, redesigned Tesla Model Y. The car will be showcased at the event, giving fans a firsthand look at one of the world’s most technologically advanced and best-selling vehicles.
Innovation and Shared Vision
The collaboration between Tesla and NODWIN Gaming is a natural fit, as both companies share a forward-looking identity rooted in innovation, disruption, and technology leadership. Tesla’s integration of software, EV technology, and even gaming into its vehicles mirrors the digital-first mindset that is central to esports.
This partnership allows both Tesla and NODWIN to enhance their presence in India by engaging directly with a vibrant, youth-first community at the forefront of digital entertainment. By partnering with BGMS, the only esports tournament in India broadcast on national television, Tesla gains unparalleled visibility among Gen Z and millennial audiences. This highlights the growing cultural and commercial significance of esports in the country and positions Tesla to connect with a key demographic.
The Spectacle and Future of Esports
The event will kick off with a viral cultural phenomenon: the Tesla Light Show, which has captivated audiences at global events. This spectacle will set the stage for the Grand Finals, which will be broadcast live on Star Sports Khel and JioHotstar from 5 PM to 8 PM IST.
According to the FICCI-EY Media and Entertainment Industry Report 2025, the number of brands investing in Indian esports is projected to grow from 68 in 2024 to 75 in 2025. This growth is fueled by new titles, larger tournaments, and deeper engagement with youth audiences. BGMS Season 4 is a testament to this trend, with a powerful lineup of partners that includes OnePlus as the Title Sponsor, Android as a Co-Title Sponsor, and TVS Motor Company for its third consecutive year. The presence of global and Indian brands like Red Bull, Duolingo English Test, Swiggy, and Bisleri further underscores the sector’s growing ability to attract marquee brands.
“Their association reflects how esports in India has grown into a mainstream cultural and commercial platform that forward-looking brands want to engage with,” said Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming. “Together, we’re shaping how global brands and gaming communities connect, here in India and beyond”.
Frequently Asked Questions
Q: What is the partnership between Tesla and NODWIN Gaming?
A: Tesla is collaborating with NODWIN Gaming to showcase its Model Y at the Grand Finals of the Battlegrounds Mobile India Masters Series (BGMS) Season 4. This is Tesla’s first-ever partnership with an Indian esports tournament.
Q: When and where are the BGMS Season 4 Grand Finals?
A: The Grand Finals will take place from September 12 to 14. The event is a high-octane LAN final.
Q: Why is this partnership significant?
A: This collaboration is a historic moment for the Indian esports industry. It demonstrates that esports has become a mainstream cultural and commercial platform that attracts innovative, global brands like Tesla.
Q: How can I watch the BGMS Season 4 Grand Finals?
A: The Grand Finals will be broadcast live on Star Sports Khel and JioHotstar from September 12 to 14, airing during prime-time from 5 PM to 8 PM IST.
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