India Yamaha Motor (IYM) Pvt. Ltd. announces the opening of two new state-of-the-art ‘Blue Square’ outlets in Delhi. Launched under the banner of “Thiru Elegant Yamaha” in Jhandewalan (2350 Sqft), and “Bike House Delhi” in Khanpur (1750 Sqft), these new Blue Square outlets are designed to offer an elevated and highly personalised experience to Yamaha customers across end-to-end sales, service, and support.
Yamaha, through these exclusive Blue Square showrooms, aims to provide to its customers a gateway into the world of Yamaha Racing. Each section in these premium outlets is designed specifically to impart a sense of pride in being associated with a global brand with strong roots in international motorsports. Driven by this philosophy, the brand has been able to instantly connect with its customers through ‘Blue’, the representation of the Yamaha’s proud racing legacy and ‘Square’ that symbolises a curated platform especially created for customers to connect with the brand and its ‘exciting, sporty and stylish’ range of products.
In addition to providing industry-leading experience in sales and support, these blue square outlets also serve as a platform for the Blue Streaks riders, Yamaha’s exclusive biker community, allowing riders to engage with other riders.
While Yamaha’s maxi-sports AEROX 155 scooter is exclusively sold through Blue Square showrooms, these premium outlets also showcase the updated 2023 line-up of the YZF-R15 V4 (155cc), YZF-R15S V3 (155cc), MT-15 V2 (155cc), FZS-Fi Version 4.0 (149cc), FZS-Fi Version 3.0 (149cc), FZ-Fi Version 3.0 (149cc), FZ-X (149cc), and scooters like Fascino 125 FI Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc), Ray ZR Street Rally 125 FI Hybrid (125cc). Delivering on the promise of proving a more comprehensive experience, these premium Blue Square outlets also have the latest Yamaha genuine accessories, official apparel, and Yamaha genuine spare parts on display and sales for customers.
With these newly launched outlets, Yamaha has now 6 Blue Square outlets operational in Delhi and more than 191 Blue Square showrooms across India, covering Tamil Nadu, Pondicherry, Karnataka, Kerala, Andhra Pradesh, Jharkhand, Orissa, Assam, Chhattisgarh, Bihar, Madhya Pradesh, Maharashtra, Gujarat, Jammu & Kashmir, Hyderabad, Rajasthan, and other North-Eastern States.
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