Tata ACE – popular mini-truck from Tata Motors completes a decade of Trust
Indian Automaker Tata Motors,
Tata Motors today formally celebrated the tenth anniversary of Tata Ace that had created a new Small Commercial Vehicle (SCV) category when first launched in 2005 and is now the most successful SCV brand.
The Tata Ace, an engineering marvel, was launched, when Tata Motors recognized a latent customer need to create a completely new market segment to pioneer the concept of mini-truck in India. It has since remained among the most preferred choices of Indian entrepreneurs and small businesses, leading the market with an 85% market-share. Highlighting the success of this path-breaking innovation, the Tata Ace family has surpassed the 1.5 million sales mark in these ten years. Today, one in every five commercial vehicle sold in India, is from the Tata Ace Family.
Mr. R. Ramakrishnan who is the Senior Vice President of Commercial Vehicles Business Unit at Tata Motors’, speaking during the celebration ceremony said,
Completion of ten successful years of Ace is truly a remarkable milestone. Tata Ace has been a revolutionary product and is a result of our deep understanding of the market and consumer. While we feel this is only the beginning of a long successful journey, we are proud that the Ace family has been the preferred choice for last mile transportation, selling over 1.5 million vehicles, globally, since inception and has been responsible for generating entrepreneurship and employment in many parts of India. Making this journey special are over 1 million customers, who have trusted the brand and have grown in the businesses. We would like to extend our gratitude to all our customers for trusting the brand.
The company claims that the Tata Ace family has been able to uplift many lives and has been a major contributor to the growth of many entrepreneurs and small scale business in India. The Tata Ace family has produced 12 different variants categorised based on engine type, engine power and body configurations.
Here is the list of models from the Tata Ace family:
- Tata Ace HT
- Tata Ace EX
- Tata Ace CNG
- Tata Ace High Deck
- Tata Ace Dicor NA
- Tata Ace Dicor Turbo
- Tata Ace Zip
- Tata Super Ace Mint (latest addition)
On the last mile passenger transportation side, Tata Ace platform has following models:
- Tata Magic HT
- Tata Magic CNG
- Tata Magic IRIS CNG
Tata Ace could be considered as the most versatile small commercial vehicle in automobile industry catering to varied demands and providing different solutions for various applications. One of the highlights of Tata Ace is its affordable pricing and comparatively less maintenance cost which has triggered small businesses to go for this choice.
Tata Motors has over 1,600 showrooms across India and sells different Tata Ace variants. The production capacity of Tata Ace has grown on multiple folds. The Tata Ace was first launched in 2004 to 2005 with a production capacity of 30,000 units per year in the city of Pune.
Now, the dedicated plant in Pantnagar (Uttarakhand) has over a capacity of 5,00,000 units per year. In order to meet the growing demand, in 2012, Tata Motors commenced production of the Tata ACE Zip at the new plant in Dharwad of Karnataka.
As the country today celebrates “Make in India”, Tata Motors is proud of how Tata Ace has successfully traversed global boundaries since its first export in 2006. The Tata Ace family has crossed over 100,000 sales mark with a foot print spanning 28 countries across South Asia, Africa and the ASEAN regions.
Having the largest and strong growing network in place, a continuous slew of upgrades, new launches and specific marketing interventions, Tata Motors continues to be the dominant player and is making strides in the Small Commercial Vehicle Industry.
