As part of strengthening the position in the luxury car space in India. Tata Motors -owned Jaguar-Land Rover has started the beginning of their engine-assembly line. The new 2.0-litre Ingenium series of four-cylinder turbocharged petrol and diesel engines will be now built in India.

The 2.0-litre Ingenium unit, will perform its duty on the entry-level and mid-level luxury cars from the JLR portfolio which includes the Jaguar XE and XF, the Land Rover Discovery Sport and the Range Rover Evoque. As a result of increased localisation expect reasonable price reduction by ruling out the cost of importing assembled engines and the related import duties .

In India there is a stiff competition in the entry-level luxury car space from the likes of Mercedes, BMW and Audi which is completely made in India . However , since Jaguar has always positioned itself at a premium, the localisation will allow the car maker to provide its the buyers bigger bang for their bucks and this should result in higher volumes for the British car maker.






