Chevrolet launches nation-wide Road Safety Initiative
Chevrolet India, launched a nation-wide Road Safety campaign in association with SIAM-SAFE (Society of Indian Automobile Manufacturers-Society of Automotive Fitness and Environment) and the Ministry of Road Transport and Highways to create awareness amongst motorists on road safety during the ongoing National Road Safety week 2017.
A dedicated campaign page on the Chevrolet’s Facebook and Twitter has been created wherein the users make promises to ensure road safety using #IPromiseTo and #DriveWithCare hashtags.
Chevrolet will also be conducting on-ground activations at 14 Chevrolet dealerships across India from 9th to 15th of January and a special activation will be conducted at DLF Cyber Hub, Gurgaon on 13th January and 14th January. The Chevrolet representatives will interact with customers and delve upon the importance of road safety rules and precautionary measures on road.
Jack Uppal, VP Marketing and Customer Care, Chevrolet India, said,
We are happy to partner with SIAM in its noble mission to profess Road Safety. This initiative also ties in well with Chevrolet’s “Drive with Care” campaign that heavily addresses safe driving habits. At Chevrolet, one of our key motto is to keep the customers at the centre of everything and Road Safety Week is just one of our initiative to connect, engage and educate them on the importance of being cautious while driving
Road safety is a high priority concern today and it is imperative that we continue and promote safe driving habits amongst all our employees and customers. Taking this commitment forward, we hosted many activities internal as well as external. Initiatives like these also help in reviving the fading principles of ‘being safe always’ and we will persistently take such efforts to create safer environment for all
added, Jack Uppal, VP Marketing and Customer Care, Chevrolet India.
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