Ashok Leyland, the Hinduja Group flagship, is on a growth path in its Light Commercial Vehicle (LCV) Business. In April-December, FY 18-19, the LCV business of Ashok Leyland has grown a phenomenal 34% compared to similar period in FY 17-18. Aiding in fueling the growth is its rapidly expanding dealership and service network. Today, it inaugurated a new LCV dealership on Hosur Road (near Electronics city), Bengaluru, Karnataka. This is the 11th LCV dealership in the state. The new channel partner, Magnum Motors, has a 3S (Sales, Service and Spares) facility and has a state of the art showroom along with a workshop that is equipped with the latest equipment. This new dealership will add to the extensive LCV distribution network of over 500 touch points. The Company currently offers a range of LCV products – DOST, PARTNER and MiTR across the country through its exclusive, state of the art dealership outlets.
Speaking about LCV business and its network expansion, Mr. Nitin Seth, President – LCV, Ashok Leyland, said,
Ashok Leyland products are considered the best in class in terms of fuel efficiency, comfort and safety, and ahead of competition in terms of quality, reliability and technology. This is reason for the runaway success of ‘DOST’ and now ‘DOST+’. All our products have been receiving encouraging response from our customers, including customers from Bengaluru region. Our products were conceived and launched to meet the evolving needs of Indian LCV customers who are very cost sensitive. Our LCV family of customers has now grown to over 2,00,000, across India. We are extremely proud that our track record of service retention levels is exemplary with close to 80% of our customers returning to our dealer workshops, even after the warranty period. In line with our brand philosophy, Aapki Jeet Hamari Jeet, we will remain committed to maintaining and even enhancing the level of customer service and satisfaction.
He further added,
We will be focusing to fill the gaps in future, but with the focus on 2.5 ton to 7.5-ton GVW trucks and 13 to 40 seats in bus. We are already in the process of investing Rs 400 crore towards the development of new LCV platforms. Once new products start coming in, we are aiming to substantially increase our market share from the current 18%. We will introduce the models starting from April 2020. This will coincide with the BS-VI emission norms implementation and the new models will be EV-compliant from the beginning, and hence we are also ready for the likely EV shift.
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