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Maxxis Tyres Partners with Yamaha for a Strategic Retail Partnership

Chethan Thimmappa by Chethan Thimmappa
April 9, 2020
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Maxxis India, today announced another significant milestone by collaborating with YAMAHA in one of its kind retail partnership. As per the association, co-branded Maxxis tyres will now be available for sale at YAMAHA and Maxxis dealerships.


Commenting on the development , Mr. Bing-Lin Wu, Marketing Head, Maxxis India, said,

“The year 2020 marks 5 th year of Maxxis operations in India. Maxxis Tyres had a great start this year as we begin our association with YAMAHA. To further provide impetus to Maxxis vision, we are advancing our retail partnerships with biggest two-wheeler companies in India. This partnership demonstrates our strength and the ability to offer high quality products for the country’s leading two-wheeler brand and will allow us to reach out to several customers through YAMAHA’s robust network across the country. Our aim is to create a strong brand preference for Maxxis in India and showcase Maxxis range of innovative and technologically superior products to the customers.”


As per the development, Co-branded tyres of specification Fr: 90/90-12 M6307 and Rr: 110/90-10 M6220 will come fitted in 125 cc, BSVI compliant scooter range of Yamaha Ray ZR and Fascino and BSVIcompliant scooter range of Yamaha Ray ZR Street Rally 125FI will come with tyres specification Fr: 90/90-12 M6309 and Rr: 110/90-10 M6310 will be made available at YAMAHA stores for after sales market as well.


Further, Maxxis conducted training session which is now integrated into Yamaha’s dealer knowledge and training modules.


Maxxis has set high standards in providing benchmarked product quality and customer service globally and India is no exception. The company follows a strong customer first approach and is committed to offering the highest quality product which is a combination of superior raw material and world-class technology. With utmost confidence in the quality of the products, Maxxis has curated the best schemes and transparent claim resolution processes, including the industry-best 5+1 unconditional warranty with Maxxis 2-wheeler tyres.

Highlights

  • Co-branded Maxxis tyres to be made available across select YAMAHA & Maxxis dealerships as a part of this project
  • The deal will elevate Maxxis presence across key markets in India

You can add more to this story by commenting below.

Chethan Thimmappa

Chethan Thimmappa

I cover latest automobile news in India with special focus on cars and bikes. Please send me an email to reach@gaadikey.com for any enquiries.

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