To create awareness amongst the customers on the superior mileage of its 125cc Hybrid scooter model range, India Yamaha Motor (IYM) along with its authorized dealerships in Delhi – SPG Auto, Okhla & Asco Motors, Partparganj organized the ‘Mileage Challenge Activity’. Yamaha’s 125cc Hybrid scooter model range comprises of Fascino 125 Fi Hybrid, Ray ZR 125 Fi Hybrid and Street Rally 125 Fi Hybrid. A total of 18 Yamaha customers participated & around 70 people attended the activity.
The Mileage Challenge Activities began with a briefing session given to the participants. During the session, the contestants were given guidelines on efficient riding behaviour and the route planned for the ride. This was followed by a fuel fill-up for their scooters before they embarked on the 30-kilometre ride, covering a mix of city traffic, undulations, and open roads, allowing them to also experience the scooter’s suspension, manoeuvrability, braking, acceleration, and initial pick-up. After returning to the venue, the scooters were refilled to match the earlier fuel level, and the amount of fuel used was recorded for mileage calculation.
While all the visiting customers were given souvenirs, a free water wash, and a 10-point inspection of their vehicles was also arranged. From the customers who participated in the Mileage Challenge Activities, the below top 3 winners were awarded trophies, certificates, and gift cards for achieving the highest mileage at both the activities.
With the ever-increasing fuel prices, these Mileage Challenge Activities proved to be of great importance for customers, as Yamaha was not only able to showcase attributes like the Hybrid-Assist system related to fuel-efficiency, but also help customers learn more efficient ways of riding their scooters to generate the best mileage and save money.
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