Royal Enfield posted sales of 77,583 motorcycles in the month of August 2023 as against 70,112 motorcycles sold during the same period in the previous financial year, registering a growth of 11% over the same period last year.
Speaking about the performance for the month of August 2023, B Govindarajan, CEO, Royal Enfield said,
“Today marks an important day in the history of Royal Enfield as we launched the all new Bullet 350 . With over nine decades of glorious lineage, we are confident that the latest avatar of the Bullet will carry forward its legacy to the next generation of riders and will definitely entice our consumers across the globe.”
| MOTORCYCLE SALES | August | YTD | ||||
| 2023 | 2022 | Growth | 2023’24 | 2022’23 | Growth | |
| Domestic | 69,393 | 62,892 | 10% | 3,42,626 | 2,67,063 | 28% |
Exports | 8,190 | 7,220 | 13% | 35,780 | 45,809 | -22% |
Total | 77,583 | 70,112 | 11% | 3,78,406 | 3,12,872 | 21% |
Brand & Business Updates
Royal Enfield Motorsports Introduced Track Schools For Aspiring Racers
Royal Enfield announced the launch of Royal Enfield Track School in India. Strengthening its ‘Pure Sport’ initiative, Royal Enfield aims to make racing and motorsports more accessible for aspiring racers and track enthusiasts who wish to hone their skills on the racetrack. After the immense success of the Royal Enfield Continental GT Cup, this initiative further aims to nurture the racing culture in the country and encourage passionate young racers to take up track racing.
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