Suzuki Motorcycle India Pvt. Ltd. (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation, Japan, concluded the third edition of its iconic motorcycling festival, Suzuki Matsuri – a day-long celebration of motorcycling passion, entertainment, and community spirit. Held at Richardson & Cruddas, Mulund West, Mumbai, the event brought together riders from all walks of life to celebrate their shared passion for motorcycling.
Expressing his gratitude, Mr. Devashish Handa, Executive Vice President – Sales, Marketing and After Sales, Suzuki Motorcycle India Pvt. Ltd., said,
“Suzuki Matsuri is a heartfelt ode to the passion, innovation, and camaraderie that define the spirit of motorcycling. This celebration is not just an event; it is our way of paying obeisance to the phenomenon of motorcycling, which inspires and drives us forward. It reflects our unwavering commitment to connect with our customers, foster long-term relationships and celebrate the enduring bond we share with the riding community at large. We are deeply grateful to every participant who joined us in this journey, making Suzuki Matsuri not just an experience but a lasting memory that embodies the true Suzuki spirit.”
Event Highlights: Bringing together Suzuki enthusiasts and motorcycling communities, the event offered attendees an engaging mix of riding activities, entertainment, and community-focused experiences.
- Riding Experiences on Dynamic Tracks: Suzuki Matsuri offered participants exclusive riding experiences on specially designed Gymkhana track for Suzuki GIXXER & Avenis and Enduro Tracks of Suzuki V-Strom SX, allowing them to test their skills and experience the manoeuvrability and endurance of Suzuki two-wheelers.
- Celebrating Unity with Suzuki Parades: The event showcased the unity of Suzuki’s riding community through the Suzuki Parade. Different riding groups from across the region participated in this spectacular formation ride. For the first time, a female group of Suzuki V-Strom riders graced the occasion, adding to the event’s diversity and inclusivity.
- Expert Interactions and Engaging Experiences: Interactive zones such as the tattoo booths, cosplay artists, graffiti art installations, and Suzuki media wall provided attendees with opportunities to immerse themselves in creative and fun activities. High-energy stunt shows performed by professional riders, along with opportunities to interact with leading automotive influencers further enriched the experience for all.
- High Energy Entertainment: The entertainment lineup was a major highlight of the event, with DJ Sazi spinning exciting beats, keeping the crowd energized and engaged throughout the day.
- Prizes and Rewards: The lucky draws added an element of excitement, with six lucky attendees walking away with some exciting prizes. The ‘Post & Win’ social media contest kept the online community engaged and connected. Additionally, long-term Suzuki owners – those who have been part of the Suzuki journey for more than 10 years – were honoured for their loyalty, receiving special recognition for their dedication to the Suzuki brand.
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