A New Era for Urban Logistics: Eicher Trucks & Buses and Pickkup Forge Strategic Alliance
Eicher Trucks and Buses, a business unit of VE Commercial Vehicles (VECV), has announced a strategic partnership with Pickkup, a leading tech-enabled logistics provider. This alliance is for the phased deployment of 100 Eicher Pro X EV Small Trucks, a significant move aimed at advancing clean logistics and sustainable urban mobility in India.
This collaboration is set to enable a faster adoption of zero-emission solutions in high-demand sectors. The Eicher Pro X EV trucks will be deployed across the operations of Pickkup, serving a variety of applications including retail distribution, e-commerce, FMCG, and perishable deliveries in the high-demand markets of Delhi-NCR and Bengaluru.

Mr. Abhishek Chaudhary, Senior Vice President of Small Commercial Vehicles at Eicher Trucks and Buses, emphasized the significance of this partnership, stating, “This partnership with Pickkup is a significant step in our journey to support customers with future-ready mobility solutions”. He highlighted that the “phased deployment of Eicher small electric trucks demonstrates not only the confidence in Eicher’s pedigree but also the growing readiness of logistics operators to integrate EVs into their fleet”. Chaudhary added that the Eicher Pro X has been “co-created with customers to address real operational needs of delivering environmental and economic sustainability”.
Echoing this sentiment, Mr. Ankush Sharma, Founder and CEO of Pickkup, said, “Pickkup’s vision is to decarbonize logistics while ensuring operational efficiency at scale”. He added that the Eicher Pro X EV, with its strong offerings and connected ecosystem, “fits perfectly into our growth strategy,” allowing Pickkup to “expand faster, serve more customers,” and take a leadership role in shaping “future-ready, and sustainable logistics solutions for India”.
The Eicher Pro X EV: A ‘Make in India’ Solution for Last-Mile Logistics
The Eicher Pro X EV stands out as a “robust and trusted solution” for last-mile logistics requirements. It is a ‘Make in India’ product, designed and manufactured at VECV’s Industry 4.0-enabled Bhopal plant, underscoring VECV’s commitment to delivering future-ready solutions tailored to Indian needs.
The vehicle has been purpose-built to meet the demands of mid-mile and last-mile logistics at scale, combining a “best in class range” with the “largest cargo body in segment”. This makes it an ideal solution for applications such as retail distribution, big-volume e-commerce shipments, FMCG movement, and perishable deliveries. The vehicle is also equipped with “fast charging capability” and is CCS2-enabled, ensuring greater compatibility and operational efficiency for quicker turnaround times and higher fleet utilization.
Backed by “Eicher’s proven engineering excellence” and excellent service support, the Pro X EV delivers superior uptime and performance.

Pickkup’s Innovative Business Model: Redefining Deliveries
Pickkup is an EV-based logistics and transportation company that is redefining last-mile deliveries by building cleaner, smarter, and more efficient networks. The company operates a 100% electric four-wheeler fleet under an asset-light model, which allows it to serve some of India’s largest e-commerce players and other businesses with cost-efficient, reliable, and eco-friendly logistics solutions.
Pickkup began its journey in the tier-2 city of Mohali and has since expanded its operations across Delhi-NCR, Chandigarh, and Bangalore. The company offers both on-demand and contract logistics models, which ensure smooth and timely deliveries for individual businesses, corporate clients, and large e-commerce platforms. By partnering with Eicher, Pickkup is able to take a leadership role in shaping future-ready, and sustainable logistics solutions for India.
A Connected Ecosystem for Maximum Uptime
The Eicher Pro X EV is supported by a connected ecosystem designed to ensure maximum vehicle availability and operational efficiency. This includes Eicher’s Uptime Centre and the My Eicher connected platform. Through these systems, fleet operators benefit from predictive diagnostics and real-time support, which helps maximize vehicle availability and keeps their operations running smoothly.
This partnership between Eicher and Pickkup represents a powerful collaboration between a leading commercial vehicle manufacturer and a forward-thinking logistics provider. By combining Eicher’s engineering excellence with Pickkup’s vision for a decarbonized delivery network, they are driving the shift towards a sustainable and efficient future for commercial transportation in India.
Frequently Asked Questions (FAQs)
Q: What is the partnership between Eicher and Pickkup? A: Eicher Trucks and Buses and the logistics provider Pickkup have entered a strategic partnership for the phased deployment of 100 Eicher Pro X EV Small Trucks.
Q: What are the key features of the Eicher Pro X EV? A: The Eicher Pro X EV is a “Make in India” product with a best-in-class range and the largest cargo capacity in its segment. It also features CCS2 fast-charging compatibility and is supported by a connected ecosystem for superior uptime.
Q: What applications will the deployed trucks be used for? A: The trucks will be used for high-demand applications such as retail distribution, e-commerce, FMCG, and perishable deliveries.
Q: Where will the electric trucks be deployed? A: The Eicher Pro X EV trucks will be deployed in the Delhi-NCR and Bengaluru markets.
Q: What is Pickkup’s business model? A: Pickkup is an EV-based logistics company that operates a 100% electric four-wheeler fleet under an asset-light model.
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