VIDA Teams Up with Kolkata Knight Riders as Title Partner for Next Three Seasons
VIDA, the emerging mobility brand from Hero MotoCorp, has officially announced a strategic partnership with the Kolkata Knight Riders (KKR) for the upcoming cricket season. This collaboration marks the beginning of a significant three-season partnership, positioning VIDA as the Title Partner for one of the most successful franchises in T20 cricket history.
Powering a New Generation of Cricket and Mobility
The association is built on a shared ethos of performance, ambition, and a deep connection with the new generation of Indians who are eager to challenge conventions. While KKR sets benchmarks in sporting excellence on the field, VIDA is focused on driving the “Future of Mobility” through smart, sustainable, and electric solutions designed for a rapidly evolving India.
The partnership aims to drive progress both on the field and on the road, moving towards a more sustainable and forward-looking India.
Front-of-Jersey Branding and Fan Engagement
As part of this multi-year deal, VIDA will feature as the front-of-jersey title partner for the Kolkata Knight Riders.
Beyond branding, the collaboration will focus heavily on the fans. VIDA plans to power several high-impact fan engagement initiatives throughout the season. These initiatives will celebrate performances that exemplify energy, agility, and leadership—qualities that are pivotal both in cricket and in the electric mobility sector.
Leadership Insights on the Collaboration
Venky Mysore, CEO of Kolkata Knight Riders, expressed delight at the partnership, noting that VIDA’s vision aligns perfectly with the team’s forward-looking philosophy.
“This multi-year partnership brings together two brands united by a shared commitment to innovation and excellence. At KKR, we always seek collaborators who are shaping the future, and VIDA’s vision in the electric mobility space aligns perfectly with our forward-looking philosophy.”
Kausalya Nandakumar, Chief Business Officer, Emerging Mobility Business Unit, Hero MotoCorp, highlighted the shared values between the two entities.
“This association with Kolkata Knight Riders reflects the shared spirit of confidence, resilience, and aspiration that defines a new India. KKR has consistently inspired fans through its fearless approach and strong sense of purpose—values that resonate deeply with VIDA.”
About the Brands
VIDA (Powered by Hero): VIDA is the emerging mobility brand of Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters. Hero MotoCorp is driving the transition to electric mobility through VIDA and has made strategic investments in other EV manufacturers like Ather Energy and Euler Motors.
Kolkata Knight Riders (KKR): The Kolkata Knight Riders are a global brand in international cricket, having won the IPL championship three times (2012, 2014, and 2024). The franchise is known for its “Korbo, Lorbo, Jeetbo” spirit and is part of a global network of Knight Riders franchises.
Frequently Asked Questions (FAQs)
1. Who is the new Title Partner for Kolkata Knight Riders (KKR)? VIDA, the emerging mobility brand from Hero MotoCorp, is the new Title Partner for KKR.
2. What is the duration of the partnership between VIDA and KKR? The partnership creates an association that spans three seasons.
3. Where will the VIDA logo appear on the KKR jersey? VIDA will be the front-of-jersey title partner for the Kolkata Knight Riders.
4. What is the main objective of this partnership? The partnership brings together two future-facing brands to connect with a new generation of Indians, driving progress in both sports and sustainable mobility.
5. Will there be any fan activities associated with this partnership? Yes, VIDA will power high-impact fan engagement initiatives throughout the season, celebrating energy, agility, and leadership on and off the field.
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