In a historic shift for the Indian automotive industry, Mahindra & Mahindra (M&M) has emerged as the second-largest car manufacturer in the domestic market for December 2025. By overtaking traditional heavyweights Tata Motors and Hyundai, Mahindra has solidified its position as a dominant force in the SUV segment, closing the 2025 calendar year on an unprecedented high.
The Numbers Behind the Milestone
The December 2025 sales figures reflect a significant change in consumer preference and market rankings. Mahindra reported a domestic sale of 50,946 SUVs, marking a 23% year-on-year (YoY) growth compared to the 41,424 units sold in December 2024. This performance pushed the homegrown automaker to the No. 2 position, ahead of Tata Motors and Hyundai.
The competitive landscape for December 2025 was as follows:
| OEM | Units Sold | Market Share | Position |
|---|---|---|---|
| Mahindra | 50,946 | 23% | 2nd |
| Tata Motors | 50,046 | 13.1% | 3rd |
| Hyundai | 42,416 | 6.6% | 4th |
For the full 2026 fiscal year to date, Mahindra has sold 476,476 utility vehicles, maintaining a healthy 18% growth rate.
Can the New XUV 7XO Sustain This Growth?
As Mahindra enjoys its new-found lead, all eyes are now on the upcoming XUV 7XO, which is expected to be a critical driver for market share in 2026. The SUV, essentially a heavily updated and tech-forward evolution of the XUV700, is already generating significant buzz.
- Showroom Arrival: Dealer dispatch units have already been spotted, indicating that the XUV 7XO is reaching showrooms ahead of its official price announcement on January 5, 2026.
- Borrowing from the Future: There is widespread anticipation regarding whether the XUV 7XO feature expectations will include elements from Mahindra’s electric flagship, the XEV 9e, such as the triple-screen dashboard and advanced 540-degree camera systems.
CEO Insights on Record Performance
Nalinikanth Gollagunta, CEO of the Automotive Division at M&M Ltd., noted that 2025 ended on a positive note with Mahindra clocking its highest-ever volumes in both the SUV and LCV segments. The total vehicle sales for December, including exports, stood at 86,090 units, a 25% YoY growth.
While Hyundai has slipped to the fourth position in domestic sales for December, the company remains optimistic, citing strong interest in the new Hyundai VENUE, which reached 55,000 bookings within two months of its launch. Meanwhile, Tata Motors celebrated its fifth consecutive year of record-breaking annual sales, driven largely by their SUV portfolio and increasing EV adoption.
Frequently Asked Questions (FAQs)
How many SUVs did Mahindra sell in December 2025?
Mahindra sold 50,946 SUVs in the domestic market in December 2025.
What was Mahindra’s sales growth in December 2025?
The company reported a 23% year-on-year growth in SUV sales and a 25% growth in total vehicle sales.
Which position does Mahindra hold in Indian car sales as of December 2025?
Mahindra secured the 2nd position in domestic car sales, surpassing both Tata Motors (3rd) and Hyundai (4th).
When is the Mahindra XUV 7XO launching?
The official launch and price announcement for the Mahindra XUV 7XO are scheduled for January 5, 2026.
Did Tata Motors and Hyundai also show growth in December 2025?
Yes, Tata Motors saw a 13.1% domestic growth with 50,046 units, and Hyundai reported a 6.6% growth with 42,416 domestic units.
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