Kia India has officially re-launched the Kia Inspiring Drive (K.I.D) Program alongside the debut of the New Kia Seltos. This initiative is designed to promote safer driving habits, responsible road behavior, and deeper customer engagement through advanced connected technology.
How the Kia Inspiring Drive (K.I.D) Program Works
The K.I.D program is a behavior-based driving score initiative accessible via the Kia Connect app. It utilizes real-time data from the vehicle to analyze driving patterns and provide actionable insights.
To ensure the data is fair and accurate, the program uses a three-month rolling average based on weighted parameters. This method captures long-term driving habits rather than penalizing drivers for one-off instances. Key parameters tracked include:
- Rapid Acceleration
- Rapid Deceleration
- Sudden Starts
Building a Safer Driving Community
Kia is moving beyond individual metrics by turning road safety into a collaborative, community-driven experience. The re-launched program introduces features that allow owners to:
- Compare scores with other Kia owners.
- Track standings on community-based leaderboards.
- Compete for the top safety spot, making the improvement of driving behavior both interactive and rewarding.
As noted by Mr. Atul Sood, Senior Vice President of Marketing & Sales at Kia India, the program empowers customers to make safer choices while enhancing the overall ownership experience.
Availability and Access
The K.I.D program is being rolled out in a phased manner across Kia’s connected car portfolio. With over 4.95 lakh connected cars already on Indian roads, Kia continues to lead in the smart mobility space.
How to access the feature:
- Open the Kia Connect App.
- Navigate to New Services.
- Select Kia Inspiring Drive Program (Driving Score).
Frequently Asked Questions (FAQs)
What is the Kia Inspiring Drive (K.I.D) program? It is a driving score initiative that uses real-time vehicle data to analyze driving habits and encourage safer road behavior.
Which Kia models support the K.I.D program? The program is being re-launched with the New Seltos and will be available across Kia’s connected product portfolio in a phased manner.
How is the K.I.D score calculated? The score is based on a three-month rolling average of key parameters, including rapid acceleration, rapid deceleration, and sudden starts.
Can I compete with other Kia owners? Yes. The program includes community-based leaderboards where you can track your standing and compare scores with other drivers.
Where can I see my driving score? You can track your performance directly within the Kia Connect app under the “New Services” section.
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