Mahindra Auto Reports Significant Growth in SUV Sales for January 2026
Mahindra & Mahindra Ltd. (M&M Ltd.) has announced a robust start to the year, reporting substantial growth across its vehicle segments for January 2026. The company achieved total vehicle sales of 104,309 units, marking a 24% increase compared to the previous year. This growth was primarily driven by the Utility Vehicles (UV) segment, which remains a cornerstone of Mahindra’s domestic performance.
Record-Breaking Bookings and SUV Performance
A major highlight for the month was the exceptional market response to new models. On January 14, 2026, Mahindra opened bookings for the XUV7XO and XEV 9S. Within just four hours, the company recorded 93,689 bookings, representing a booking value of Rs. 20,500 Crore.
In the domestic Utility Vehicles segment, Mahindra sold 63,510 units in January 2026, a 25% growth over the 50,659 units sold in January of the previous fiscal year. Year-to-date (YTD) figures for the UV segment also show a steady upward trend, with 539,986 units sold compared to 453,019 units in the prior year, reflecting a 19% increase.
Commercial Vehicles and Export Trends
The commercial segment also contributed to the overall positive momentum. Domestic sales for Commercial Vehicles reached 27,656 units, showing a 22% year-on-year growth. The specific breakdown for domestic commercial and three-wheeler sales is as follows:
- LCV < 2T: 4,009 units (13% growth).
- LCV 2T – 3.5T: 23,647 units (23% growth).
- 3-Wheelers (including electric): 9,566 units (28% growth).
In terms of international reach, Mahindra’s total exports for January 2026 stood at 3,577 units, a 5% increase over January 2025. The YTD export growth is more pronounced at 23%, with 33,638 units exported compared to 27,452 units in the previous period.
January 2026 Sales Summary Table
| Category | January F26 Sales | January F25 Sales | % Change |
| Utility Vehicles (Domestic) | 63,510 | 50,659 | 25% |
| Commercial Vehicles (Domestic) | 27,656 | 22,750* | 22% |
| 3-Wheelers (Domestic) | 9,566 | 7,452 | 28% |
| Total Exports | 3,577 | 3,404 | 5% |
| Total Vehicle Sales | 104,309 | 84,121* | 24% |
*Derived from percentage growth and current year figures provided in the report.
Frequently Asked Questions (FAQs)
How many SUVs did Mahindra sell in January 2026? Mahindra sold 63,510 Utility Vehicles (SUVs) in the domestic market in January 2026, marking a 25% increase over the previous year.
What was the total vehicle sales growth for Mahindra in January 2026? The company achieved a 24% year-on-year growth with total sales of 104,309 vehicles, including exports.
Which new models received record-breaking bookings? The XUV7XO and XEV 9S received 93,689 bookings within four hours of opening on January 14, 2026, totaling a value of Rs. 20,500 Crore.
How did Mahindra’s commercial vehicle segment perform? Domestic commercial vehicle sales reached 27,656 units in January 2026, reflecting a 22% growth.
What were Mahindra’s export figures for January 2026? Total exports for the month were 3,577 units, representing a 5% growth compared to January 2025.
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